Director of Marketing & Brand Strategy

Bonneville County Historical Society Inc; Idaho Falls (ID); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health and dental insurance

Simple IRA with employer match

Generous PTO

Gym membership

Job summary

Bonneville County Historical Society Inc in Idaho Falls seeks a strategic, organized Director of Marketing to lead branding, communications, and audience growth for the Museum of Idaho. You will shape voice, campaigns, and partnerships to boost visitation and community engagement.

The role requires 2+ years in a director-level marketing role, proficiency with Adobe Creative Suite, and a commitment to the museum’s mission.

Qualifications

• Independent work style with ability to manage multiple initiatives and deadlines.
• Strong written and verbal communication skills and excellent organizational abilities.
• Clear alignment with the museum’s mission, vision, and values.
• Experience leading marketing teams and external agencies.
• Proven ability to oversee branding, campaigns, and budgets.
• 2+ years in a Director of Marketing role or close.
• 2+ years using Adobe Creative Suite in a professional setting.

Responsibilities

• Direct multi-channel marketing campaigns (digital, social, print, in-person, media).
• Develop messaging for exhibitions, programs, fundraising, and institutional narratives.
• Lead and mentor the marketing team and external vendors/agencies.
• Oversee marketing budget and resource allocation.
• Direct public relations and media outreach as primary spokesperson.
• Forge strategic partnerships with cultural influencers and community leaders.
• Analyze market trends and audience data to inform strategies.
• Lead the museum’s brand strategy and ensure consistent identity.
• Coordinate with other departments to gauge marketability of offerings.
• Set KPIs and use analytics tools to report ROI and effectiveness of marketing activities.
• Oversee the museum’s digital presence.

Skills

Leadership

Strategic comms

Content creation

Brand management

Data analytics

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Job description

Bonneville County Historical Society Inc in Idaho Falls seeks a strategic, organized Director of Marketing to lead branding, communications, and audience growth for the Museum of Idaho. You will shape voice, campaigns, and partnerships to boost visitation and community engagement.

The role requires 2+ years in a director-level marketing role, proficiency with Adobe Creative Suite, and a commitment to the museum’s mission.