Director of Marketing - B2B

Council Capital; Nashville (TN); Remote; CAD 90,000 - 150,000; Full time

Job summary

Council Capital, a healthcare-focused private equity firm, seeks a hands-on marketing leader to strategize and execute across brand, messaging, digital, and events. Translate our AI-driven analytics platform into clear value propositions for healthcare buyers and drive go-to-market storytelling.

You will report to the Chief Growth Officer and own the go-to-market approach, budget, and campaigns, building an enduring, differentiated brand in a lean, fast-paced environment.

Qualifications

• 7+ years in B2B marketing with hands-on execution across brand, digital, and demand generation.
• Ability to translate complex products into clear buyer value propositions.
• Strong writer and communicator delivering polished, sales-ready messaging with minimal direction.

Responsibilities

• Own and unify brand and positioning: standardize templates, decks, email signatures, collateral.
• Enforce message discipline across commercial payer, government/Medicaid, and Medicare audiences.
• Translate capabilities into buyer value with clear propositions for each buyer persona.
• Run digital marketing end to end: improve website UX, leverage marketing automation (HubSpot), grow qualified traffic via SEO/AEO.
• Build sales-enablement narratives: deliver market-ready messaging frameworks and collateral 70–80% finished.
• Design and execute buyer-persona campaigns for commercial, government, and Medicare/Medicaid buyers.
• Own events end to end: plan 6–10 events/year, manage booth, collateral, demand, follow-up, vendors.

Skills

B2B marketing

Brand & digital

Storytelling

AI marketing

SEO/SEM

Event marketing

Healthcare marketing

Independent contributor

Tools

HubSpot

Google Analytics

SEO tools

Job description

Council Capital is a healthcare-focused private equity firm based in Nashville, Tennessee, managing over $350 million in committed capital.

We invest in lower middle market healthcare companies where we see the potential to scale purpose and performance. Our investments span control and minority positions in businesses with enterprise values between $10 million and $100 million.

What sets us apart is the Council Model—a proven framework that surrounds founders and leadership teams with a powerful combination of support: our CEO Council of seasoned operators, our Strategic Healthcare Investors who bring real-world insight and access, and our internal Value Creation Team, focused on enabling growth through talent, systems, and strategy.

At Council Capital, we’re not just backing companies—we’re helping build enduring businesses that improve lives and shape the future of healthcare.

About the Company

We are a private equity-backed healthcare technology company specializing in payment integrity. Our AI-driven analytics platform enables commercial and government payers to detect and prevent fraud, waste, and abuse (FWA), delivering measurable financial outcomes across the healthcare ecosystem.

We are rapidly scaling and investing in marketing as a key growth engine. This role is designed to introduce discipline, consistency, and compelling storytelling to our go‑to‑market approach, turning a sophisticated platform into a clear, differentiated brand.

The Role

We seek a hands‑on marketing leader who can both strategize and execute with fresh ideas. You will oversee execution of marketing activities across brand, messaging, digital, and events, translating our complex analytics platform into clear, compelling value propositions for various healthcare buyers. Willingness to learn our solutions and service offerings in order to apply modern marketing practices and innovative approaches is critical for this marketing leader.

This is an individual contributor role, reporting to the Chief Growth Officer, who owns the marketing vision and budget. You bring craft, discipline, and follow‑through. Your biggest wins in the first year will come from unifying the brand, maintaining consistent external messaging, and leveraging our digital channels and marketing tools.

You will have genuine autonomy over how the work is done and how our brand appears in the market. Strong candidates are excited to build and execute, not manage a large team. You are encouraged to bring innovation to outbound messaging and targeting.

What You Will Do

• Own and unify brand and positioning: Bring consistency to templates, decks, email signatures, and collateral for a professional external brand.

• Enforce message discipline: Maintain consistent, on‑strategy external messaging across commercial payer, government/Medicaid, and Medicare audiences.

• Translate capabilities into buyer value: Turn complex payment integrity and FWA capabilities into clear, differentiated value propositions for each buyer persona.

• Run digital marketing end to end: Improve website user experience and conversion, maximize value from the marketing automation stack (e.g., HubSpot), and grow qualified traffic through SEO/AEO with measurable targets.

• Build sales‑enablement narratives: Deliver market‑ready messaging frameworks and sales collateral at about 70 to 80% finished, so product and sales teams only refine the final details.

• Design and execute buyer‑persona campaigns: Create distinct programs for commercial, government, and Medicare/Medicaid buyers.

• Own events end to end: Plan and run approximately 6 to 10 events per year (about 2 requiring travel), manage booth, collateral, pre‑event demand, post‑event follow‑up, and vendors and sponsorships.

• Manage to a budget you help optimize: Ensure maximum value from marketing spend set by the Chief Growth Officer, with disciplined stewardship.

• Report on effectiveness: Define and track marketing KPIs—traffic, conversion, and pipeline contribution—and share results and learnings with leadership.

What You Bring

• 7+ years in B2B marketing, with a record of hands‑on execution across brand, digital, and demand generation.

• Proven ability to translate complex or technical products into clear buyer value propositions.

• Strong writer and communicator who produces polished, sales‑ready messaging with minimal direction, without obvious use of AI.

• Demonstrated innovation and creativity using AI and modern marketing technologies to generate ideas, test approaches, and deliver measurable results.

• Digital fluency: website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with proven outcomes.

• Event marketing experience, including complete ownership of trade shows or conferences and vendor management.

• Comfortable executing strategies and budgets set by a senior leader; disciplined, low‑ego, and self‑motivated.

• Healthcare, payer, or regulated‑industry marketing experience.

• Thrives as an individual contributor in a lean, fast‑paced, metrics‑driven environment.

Nice to Have

• Experience marketing payment integrity, FWA, claims, or healthcare analytics solutions.

• Familiarity marketing to both commercial payers and government/Medicaid/Medicare buyers.

• Experience driving brand consistency at a scaling or newly independent

Council Capital and our portfolio companies are committed to building high‑performing teams by hiring the best talent—period.

We believe in putting the right people in the right seats, regardless of background, and we’re always looking for individuals who bring fresh thinking, grit, and a drive to make a difference.

Thank you for considering a role with one of our companies. We’re excited to learn more about you.