Director of Marketing and Communications

Concord Community Music School; Concord (NH); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Job summary

Concord Community Music School in Concord, NH seeks a Director of Marketing and Communications to lead branding, communications, and community engagement as a key member of the administrative team.

Guided by the new strategic plan, the DMC will develop and execute a comprehensive marketing plan, expand audiences, strengthen partnerships, and support enrollment and financial stability, with in-person work and occasional hybrid arrangements.

Qualifications

• Minimum five years in marketing, communications, or community engagement in nonprofit/arts education.
• Proven ability to develop and execute a communications/marketing plan.
• Excellent writing, editing, and storytelling across web, email, social, print, and media.
• Experience managing a brand and digital channels (website, email, social).
• Comfort with data: tracking results and reporting to leadership.

Responsibilities

• Lead the organization's communications strategy, branding, and marketing plan.
• Ensure consistent voice/visual identity across platforms and channels.
• Oversee website, email, social media, and related tools; manage budget and vendors.
• Support enrollment growth, partnerships, and community engagement.
• Represent CCMS at events and cultivate external relationships.

Skills

Marketing leadership

Brand management

Storytelling and writing

Digital marketing

Community engagement

Project management

Data analysis

Partnership development

Nonprofit familiarity

Education

Bachelor's degree in marketing or communications

Master's degree preferred

Tools

Microsoft Office

Google Workspace

CRM systems

Email marketing tools

Social media management tools

Photography/Video/Graphic design tools

Job description

Reporting to the Executive Director, the Director of Marketing and Communications (DMC) serves as a member of Concord Community Music School's administrative team and is responsible for building and leading the organization's communications, marketing, and community engagement.

Guided by the organization's new strategic plan, the DMC develops and carries out a comprehensive communications and marketing plan, builds a consistent brand across platforms, expands and diversifies the audiences we reach, and helps cultivate the institutional partnerships that advance enrollment, access, and financial stability.

CCMS operates primarily in person, with occasional opportunities for hybrid work. The DMC is expected to attend select performances, community events, and organizational activities throughout the year, including some evenings and weekends.

Organization Profile

Founded in 1984, Concord Community Music School (CCMS) is one of New Hampshire's largest community music schools. Our mission is to cultivate lifelong musical growth and meaningful human connections for all. We are guided by the values of being inclusive and welcoming, collaborative and communal, mission-driven and purposeful, creative and curious, empathetic and supportive, sustainable and community-rooted, and customer-focused with a growth mindset.

Located at 23 Wall Street in downtown Concord, CCMS is a vibrant arts center with teaching studios, ensemble and percussion rooms, a recording studio, an outdoor performance area, and two signature indoor venues, the Recital Hall and the Community Room. More than 1,400 students participate in lessons and programs each week, both onsite and throughout the community, ranging in age from 6 months to 90+.

CCMS offers instruction in a wide variety of instruments, voice, music therapy, dance movement therapy, and digital audio production. More than 40% of students receive financial assistance, with approximately $125,000 committed to tuition aid each year. In 2026, CCMS adopted a new five-year strategic plan built around five priorities, including a strong external communications and community engagement function, to position the Music School for continued growth and impact.

Key Responsibilities

Communications Strategy and Brand

• Serve as the organization's communications strategist, developing and implementing a comprehensive communications and marketing plan with clear goals, a calendar, and measures of success.
• Ensure CCMS communicates effectively across multiple platforms with consistent branding, voice, and visual identity.
• Modernize and/or maintain communications channels and systems, including the website, email, social media, and supporting tools.
• Manage the communications and marketing budget and any outside vendors or freelancers.
• Support the Board of Trustees, using its guidance and ambassador work to strengthen strategy.
• Monitor results, such as web traffic, enrollment inquiries, event attendance, and engagement, and adjust the plan accordingly.

Audience Growth and Community Presence

• Design and carry out a multi-channel outreach plan to reach priority audiences through digital, print, radio, and community presence.
• Build awareness of the full range of CCMS offerings, from lessons and ensembles, expressive therapies, performances, and special events.
• Reach a broad cross-section of the Greater Concord community, including families, adults, older adults, and underserved groups.
• Partner with program staff and faculty to expand external performances and presence in Concord and surrounding communities.
• Tell the story of CCMS to show its impact on students and the community.

Partnerships and Fundraising Support

• In collaboration with the Events Manager and Director of Programs, identify, define, and prioritize mission-aligned institutional partners, such as schools, libraries, senior and health organizations, businesses, and other nonprofits.
• Develop and implement a plan to cultivate, formalize, and steward priority partnerships that advance enrollment, access, and financial stability.
• Partner with the Director of Philanthropy and Executive Director on donor communications, appeals, annual reports, sponsorship materials, and campaign readiness.

Organizational Leadership

• Contribute as an active member of the staff, supporting organizational planning and cross-departmental collaboration.
• Represent CCMS as a visible and enthusiastic ambassador for its mission, programs, and community impact.
• Set ambitious goals, navigate challenges, and consistently deliver measurable outcomes.
• Build trust, inspire shared purpose, and foster productive relationships with colleagues, faculty, volunteers, donors, and community partners.
• Stay informed about trends and best practices in nonprofit marketing, communications, and community engagement.
• Support special projects and other duties as assigned.

Qualifications

• Minimum of [five] years of progressively responsible marketing, communications, or community engagement experience, preferably in a nonprofit, educational, or arts and culture organization.
• Bachelor's degree required in marketing, communications, or a related field; Master's degree preferred.
• Demonstrated success developing and implementing a communications or marketing plan, from strategy through execution.
• Excellent writing, editing, and storytelling skills across web, email, social media, print, and media relations.
• Experience managing a brand and digital channels, including a website, email marketing, and social media.
• Experience with photography, video, and/or graphic design tools, or working with people who provide them.
• Comfort with data: tracking results, reporting to leadership, and adjusting course.
• Experience building relationships with community members, partner organizations, boards, volunteers, and other stakeholders.
• Strong organizational and project management skills, with the ability to manage competing priorities and meet deadlines.
• Familiarity with music, arts education, or the cultural sector, and with the Concord community, is a plus.
• Experience with radio, local media, print advertising, or partnership development is a plus.
• Proficiency with Microsoft Office, Google Workspace, and email marketing, social media, and CRM systems.

Compensation and Benefits

• CCMS offers a competitive salary ranging from [60,000 to 70,000 USD], commensurate with experience, along with a benefits package that includes health and welfare benefits.