Director of Marketing Analytics & Insights

ABA Search, Inc.; New York (NY); In loco; USD 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

ABA Search is seeking an analytics and growth leader to design and own the firm’s enterprise measurement framework, KPI ladder, and dashboard ecosystem. This role includes managing a team of analysts, driving data-driven decision making, and shaping the data architecture across Tableau, Power BI, and CRM analytics.

You will partner with marketing and client development leadership to deliver insights that map to growth and revenue, while guiding resource allocation and campaign attribution.

Competenze

• 8+ years in marketing or business development with strategy/growth focus.
• 4+ years in management; senior-level experience preferred.
• Hands-on audience segmentation and advanced reporting using CRM/MA/orchestration tech.
• Proficiency in Excel, SQL and Power BI for data manipulation and visualization.
• Ability to deliver business-focused insights and data storytelling to stakeholders.
• Bachelor's degree.
• Willingness to travel and work extended hours.

Mansioni

• Define the firm's overarching measurement framework with high-value KPIs.
• Lead the architecture and build of a democratized dashboard ecosystem with self-service tools.
• Lead audience segmentation and lifecycle modeling efforts across client targeting.
• Translate analytical findings into clear narratives for leadership decisions.
• Direct a team of analysts and manage an offshore delivery model.
• Partner across teams to align goals with data-backed frameworks.
• Oversee data lake evolution and BI tools (Tableau, Power BI, CRM analytics).
• Own broad and bespoke reporting demonstrating marketing impact on pipeline.

Conoscenze

Audience segmentation

Data storytelling

Strategy development

Leadership/people management

Cross-functional collaboration

Formazione

Bachelor's degree

Strumenti

Power BI

SQL

Excel

CRM analytics tools

Marketing automation platforms

Descrizione del lavoro

ABA Search is seeking an analytics and growth leader to design and own the firm’s enterprise measurement framework, KPI ladder, and dashboard ecosystem. This role includes managing a team of analysts, driving data-driven decision making, and shaping the data architecture across Tableau, Power BI, and CRM analytics.

You will partner with marketing and client development leadership to deliver insights that map to growth and revenue, while guiding resource allocation and campaign attribution.