Director of Marketing Analytics & Data Strategy

Bloom Ads; Woodland (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Bloom Ads is seeking an Associate Director, Data & Analytics to elevate our marketing analytics offerings and lead a growing team in a fast-paced agency setting. You will develop and productionalize models, drive campaign measurement, and collaborate with clients to optimize spend across platforms.

You will manage analysts, guide methodology, and translate technical findings into actionable business insights while working in a hybrid in-office environment.

Qualifications

• Master's degree or higher in a mathematical/quantitative field with 5+ years in analytics.
• Experience leading analytics engagements at an agency/consulting firm.
• Proficiency with Python, SQL, and R for model development and data wrangling.

Responsibilities

• Manage and mentor a growing analytics team.
• Develop and productionalize statistical models for media optimization.
• Work with clients and internal teams to scope and deliver analytics projects.
• Build and oversee marketing mix models and attribution analyses.
• Ensure automation and efficiency in data processes across projects.
• Lead cross-functional collaboration with account, media, and ops teams.
• Communicate complex analytics concepts to non-technical stakeholders.

Skills

Python

SQL

R

Data wrangling

Team management

Client facing

A/B testing

Marketing mix modeling

Education

Master's degree in a mathematical or quantitative discipline

Bachelor's degree in mathematics, statistics, data science or related field

Tools

Python

SQL

R

Job description

Bloom Ads is seeking an Associate Director, Data & Analytics to elevate our marketing analytics offerings and lead a growing team in a fast-paced agency setting. You will develop and productionalize models, drive campaign measurement, and collaborate with clients to optimize spend across platforms.

You will manage analysts, guide methodology, and translate technical findings into actionable business insights while working in a hybrid in-office environment.