Director of Marketing, AI-Driven Growth & Strategy

Embarcadero Technologies; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Embarcadero Technologies in Austin, TX is seeking a Director of Marketing to lead a talented team, manage budget, and define the strategy for Marketing. You will partner with sales, product, and the executive team to align marketing with the business and drive momentum.

The role emphasizes data-driven decision making, ownership of the content strategy, digital demand engine, and AI-enabled initiatives across brand, demand generation, and customer marketing.

Qualifications

• 8+ years in B2B software/SaaS marketing leadership.
• Direct experience adapting a marketing strategy to include AI channels.
• Strong quantitative fluency with budgeting and reporting ROI to executives.

Responsibilities

• Set the overall marketing strategy across brand, demand gen, product marketing, content, and customer marketing.
• Define GEO and AI-driven changes to the buying journey and channel strategy.
• Partner with Sales and Product on positioning, pricing input, and ABM for key segments.
• Build and lead a cross-functional marketing team across multiple functions.
• Own the content strategy end to end and ensure clear value communication.
• Own the always-on digital demand engine and lifecycle campaigns.

Skills

Marketing leadership

B2B SaaS marketing

AI channels

Budget management

Team building

Storytelling & content

Attribution & ROI

Job description

Embarcadero Technologies in Austin, TX is seeking a Director of Marketing to lead a talented team, manage budget, and define the strategy for Marketing. You will partner with sales, product, and the executive team to align marketing with the business and drive momentum.

The role emphasizes data-driven decision making, ownership of the content strategy, digital demand engine, and AI-enabled initiatives across brand, demand generation, and customer marketing.