Director of Marketing & Admissions - SNF Growth Leader

SCHOFIELD&ASSOCIATES LLC; Bluffton (IN); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Dental insurance

Health insurance

Paid time off

Training & development

Vision insurance

Job summary

SCHOFIELD&ASSOCIATES LLC is seeking a Director of Marketing & Admissions for a Skilled Nursing Facility in Wells and Adams County, IN area. You will lead census development, referral relationships, and the admissions process to drive occupancy while delivering an exceptional resident and family experience.

This leadership role partners with hospital systems, physicians, case managers, and community organizations to create a steady pipeline of qualified admissions, ensure regulatory compliance,

Qualifications

• Healthcare marketing or admissions experience in SNF or post-acute settings.
• Strong knowledge of Medicare, Medicaid, and managed care processes.
• Proven ability to build relationships and drive referral growth.
• Excellent communication, organization, and interpersonal skills.

Responsibilities

• Develop and execute strategic marketing plans to increase census and maintain target occupancy.
• Build and maintain strong relationships with hospitals, discharge planners, physicians, and community organizations.
• Manage the full admissions process, including inquiry, tour, assessment, and admission coordination.
• Serve as the primary point of contact for prospective residents and families.
• Collaborate with clinical and leadership teams to ensure appropriate admissions and smooth transitions.
• Track referral sources, admissions data, and conversion metrics to drive performance improvements.
• Represent the facility at networking events, community functions, and professional organizations.
• Ensure compliance with all regulatory and company policies related to admissions and marketing.

Skills

Healthcare marketing

Admissions management

Relationship building

Communication

Independent work

Job description

SCHOFIELD&ASSOCIATES LLC is seeking a Director of Marketing & Admissions for a Skilled Nursing Facility in Wells and Adams County, IN area. You will lead census development, referral relationships, and the admissions process to drive occupancy while delivering an exceptional resident and family experience.

This leadership role partners with hospital systems, physicians, case managers, and community organizations to create a steady pipeline of qualified admissions, ensure regulatory compliance,