Director of Marketing

Gondola; York (York County); Hybride; USD 65 000 - 75 000; Plein temps

Avantages offerts par ce poste

Full health benefits package

Résumé du poste

York Revolution is seeking a Director of Marketing to boost ticket sales and promote events at Wellspan Park in York, PA. Lead development of consumer marketing and advertising strategies and support sales by building an audience of advertisers and group buyers.

You will oversee brand, graphic and creative design, game-day experience, and collaborate with the GM to create annual promotional plans, digital campaigns, budgets, and sponsorship fulfillment.

Qualifications

• College degree and at least five years of experience in marketing, preferably in sports, events or advertising.

Responsabilités

• Develop and implement consumer marketing and advertising strategies for the York Revolution.
• Manage Marketing Department personnel and oversee game-day experience and brand standards.
• Coordinate sponsor obligations and advertising materials with the AGM and partners.
• Oversee digital marketing, website, email campaigns, and external advertising campaigns.
• Plan annual promotional schedules to drive ticket sales and engagement.

Connaissances

Marketing

Formation

College degree

Description du poste

The primary goal of the Director of Marketing for the York Revolution is to increase sales of tickets and other products for the team and events at Wellspan Park in York, Pennsylvania. This includes developing and implementing a consumer marketing and advertising strategy as well as supporting the work of the Sales Department by creating a receptive audience of advertisers and group sales purchasers. The primary and ultimate measure of success for this position is the sale of tickets and similar purchases for Revolution baseball games and related businesses. This position plays a key role in defining and promoting the York Revolution brand, including overseeing all graphic and creative design as well as the game day experience for our guests.

*This role includes eligibility for full health and payroll benefits package*

Key Role Accountabilities:

• Manage all Marketing Department personnel. Indirectly hire and manage interns and all event staff, such as the rally crew, camera operators, mascot, PA announcers, and other game production personnel.
• Create and execute the external marketing plan, including Revolution individual, season and group ticket sales, special events, and merchandise.
• Possess fundamentals in graphic design content to ensure brand standards are maintained, manage and protect the application of brand standards and Revolution marks internally and externally, create continuity across marketing initiatives, and project effective advertising messages.
• Coordinate closely with the Assistant General Manager to ensure excellent fulfillment of all sponsor obligations in advertising materials and game presentation, including executing client signs and other advertising messages in all Revolution applications.
• Collaborate with the Assistant General Manager, Community Engagement Manager, and other appropriate team members to create an annual promotional schedule to generate ticket sales to Revolution games.
• Oversee digital marketing efforts, including website, digital and email marketing,
• Oversee and execute external and internal advertising campaigns, including negotiating with external providers such as billboard and radio stations.
• Assist in the creation and manage the external marketing budgets for the Revolution and non-baseball endeavors.
• Work closely with the General Manager of WOYK Radio to plan and execute marketing activities to increase listeners to the station and create a receptive advertising sales audience.
• Manage the public communications for the organization includes all press releases, digital media posts, media advisories, Revolution app, and website. Organize and execute local media appearances and interviews for incoming entertainers and/or Revolution players to maximize exposure to the public.
• Indirectly manage the game day operations through the Marketing Manager's efforts to put on a high level entertainment experience.
• Indirectly manage booth and work with Booth Supervisor to ensure high-quality of the game-day audio-visual content and on-field entertainment.
• Manage the maintenance and operations of all stadium digital display equipment and software in use with video boards and audio systems.
• Maintain editorial control and ensure timely and accurate production of all print production, including playbill, flyers, posters and any other external print communication regarding the organization.

Requirements of All Associates

• Applies best efforts and full capability each day to the work assigned by own manager.
• Advises manager when:
  • An assignment is not understood.
  • An assignment conflicts with knowledge of the circumstances, current skills or available time/resources.
  • Obstacles to completing the assignment exist or are likely to occur.
  • Opportunities to better complete or improve the assignment exist or may occur.
• Understands and demonstrates our cultural expectations.
• Assists with operational or non-department related tasks as requested by manager.
• Continues to build on knowledge of the business and industry.
• Assist with the field tarp as required by the President & General Manager and called by the AGM or Groundskeeper.
• Other related duties as required.

Minimum Role Requirements

• College degree and at least five years of experience in marketing, preferably in sports, events or advertising.

Working Conditions

• A minimum 40 hour week and 8 hour Monday-Friday work schedule is required of all full time employees during the off-season. This schedule will include some weekend hours for special events as determined by the General Manager or the President.
• Work hours during the baseball season will exceed 60 hours per week and 12+ hours per day on game days including evenings and weekends. The baseball season work schedule may also include 7 or more consecutive work days.
• Physical Demands will require the employee to stand, walk, sit, use hands, climb stairs, balance, stoop, kneel, crouch or crawl, talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities of the job include close vision, distance and peripheral vision, depth perception and the ability to adjust focus. While performing the duties of this job, the employee is normally exposed to normal indoor air-conditioned temperatures as well as exposure to the sun. The noise level in the work environment is usually low where hearing protection is not necessary based on OSHA requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• **This full time role includes access to a full health benefits package
• Starting pay ranges from $65,000-$75,000 depending on previous experience

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.