Marketing Director

InformData; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

401(k) with Employer Match

Healthcare & Dependent FSA

Health Savings Account (HSA) with ER%

Company Paid Life and AD&D Insurance

Disability Insurance

Employee Assistance Program

Paid Time Off and Holidays

Job summary

InformData is seeking a Director of Marketing to lead the planning, development, and execution of brand, product, and demand-generation initiatives. You will partner with executives and sales to accelerate growth, elevate the brand, and strengthen InformData’s market leadership.

You will design campaigns across digital, content, events, and partnerships, oversee marketing materials, and translate data into actionable strategies.

Qualifications

• Proven track record in leading innovative B2B marketing campaigns that deliver measurable results.
• Strong strategic thinking and ability to connect marketing programs with revenue outcomes.
• Strong understanding of product marketing principles, including positioning, messaging, content strategy, and translating complex product capabilities into compelling market-facing value propositions.
• Excellent leadership skills, with experience mentoring and developing team members.
• Proficiency in marketing automation, CRM, analytics, and project management tools.
• Exceptional written, verbal, and presentation skills, with ability to influence at all levels.
• Strong organizational skills, with ability to prioritize and manage multiple initiatives in a fast-paced environment.

Responsibilities

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, ongoing maintenance, utilization and understanding of all product marketing materials.
• Translate data-driven insights into actionable marketing strategies; oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage execution of podcasts, webinars, and other owned media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go‑to‑market plans.
• Collaborate closely with Sales to ensure marketing programs support pipeline creation and revenue objectives.
• Manage and mentor marketing managers and coordinators, providing guidance and development opportunities.
• Oversee agency and vendor relationships to ensure consistent brand messaging and executional excellence.
• Stay current on market trends, competitive landscape, and emerging marketing technologies to recommend and implement innovations.
• Other duties as assigned by executive leadership.

Skills

B2B marketing campaigns

Strategic thinking

Product marketing

Leadership

Communication

Marketing analytics

Education

Bachelor’s degree in Marketing/Business Administration or related field

Master’s degree preferred

Tools

Marketing automation tools

CRM systems

Analytics tools

Project management tools

Job description

This is a remote position with eligibility in the following states: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MN, MO, MS, NC, NE, NH, NJ, NY, OH, OK, PA, SC, SD, TN, TX, UT, VA, WA, WV, WY

Candidates must reside in one of these locations to be considered.

Why Join InformData?

At InformData, we're helping organizations make smarter, more confident decisions through trusted data, technology, and compliance solutions. As we continue to grow, we're investing in our people, products, and future, creating opportunities for employees to take on meaningful work, drive innovation, and make a visible impact on the business. Guided by our TRUST values, we foster a collaborative environment where ideas are welcomed, contributions are recognized, and growth is encouraged.

Job Summary

The Director of Marketing plays an integral role in the planning, development, and execution of brand, product, and demand generation marketing initiatives that drive measurable impact for InformData. This role spans the marketing lifecycle and includes direct, hands‑on‑execution, as well as overall project management and coordination. The Director of Marketing partners with executive leadership, sales, cross‑functional stakeholders, and external partners to create campaigns that elevate the brand, accelerate growth, and strengthen InformData’s market leadership.

What You’ll Do

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, ongoing maintenance, utilization and understanding of all product marketing materials.
• Help translate data-driven insights into actionable marketing strategies; oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage execution of podcasts, webinars, and other owned media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go‑to‑market plans.
• Collaborate closely with Sales to ensure marketing programs support pipeline creation and revenue objectives and that the team is up‑to‑date on all positioning, and go‑to‑market enablement items.
• Manage and mentor marketing managers and coordinators, providing guidance and development opportunities.
• Oversee agency and vendor relationships to ensure consistent brand messaging and executional excellence.
• Stay current on market trends, competitive landscape, and emerging marketing technologies to recommend and implement innovations.
• Other duties as assigned by executive leadership.

Please note that this job description is intended to provide a general overview of the position and may not include every responsibility or qualification associated with the role. InformData reserves the right to change or assign other duties to this position at any time.

What We’re Looking For

Required Qualifications

• Proven track record in leading innovative B2B marketing campaigns that deliver measurable results.
• Strong strategic thinking and ability to connect marketing programs with revenue outcomes.
• Strong understanding of product marketing principles, including positioning, messaging, content strategy, and translating complex product capabilities into compelling market‑facing value propositions.
• Excellent leadership skills, with experience mentoring and developing team members.
• Proficiency in marketing automation, CRM, analytics, and project management tools.
• Exceptional written, verbal, and presentation skills, with ability to influence at all levels.
• Strong organizational skills, with ability to prioritize and manage multiple initiatives in a fast‑paced environment.
• Proficiency with Microsoft Office 365 Suite and collaboration platforms.
• This position requires the ability to interact with all levels within the organization and requires the ability to respond professionally to all individuals and work well as a team player.

KPIs:

• Marketing contribution to pipeline and revenue
• Campaign ROI and cost per lead
• Brand awareness and engagement metrics
• Project timeliness and budget adherence

Education & Experience Requirements:

• Education Minimum:
• Bachelor’s degree in Marketing, Business Administration, or related field preferred. Master’s degree preferred.Experience
• 4 to 8 years of experience

Physical Requirements

This position primarily involves performing work in a remote office environment. The physical requirements below are representative of those necessary to perform the essential functions of the position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

• Remain in a stationary position and work at a computer for extended periods.
• Frequently operate a computer, keyboard, mouse, telephone, and other standard office equipment.
• Frequently communicate and exchange accurate information through verbal and written methods.
• Review information displayed on computer screens and in electronic or printed documents for extended periods.
• Occasionally move or transport a laptop and other standard work equipment weighing up to 20 pounds.

InformData, LLC provides a stable, professional workplace where employees are empowered to grow their careers and make a meaningful impact. We support our team through competitive compensation, opportunities for advancement, and a robust benefits program.

Eligible full-time employees enjoy a comprehensive benefits package that may include:

• 401(k) with Employer Match
• Healthcare & Dependent Flexible Spending Accounts (FSA)
• Health Savings Account (HSA) with Employer Contribution
• Company Paid Life and AD&D Insurance
• Company Paid Short- & Long-Term Disability
• Employee Assistance Program (EAP)

Paid Time Off

• Company Holidays and Floating Holidays
• Paid Time Off and Flexible Time Off Programs
• Sick Time Accrual
• Jury Duty and Voting Leave
• Military Leave

Other Voluntary Benefits

• Pet Insurance
• Employee Assistance Program
• Life and AD&D Insurance for Employees/Spouse/Child(ren)
• Disability Coverage
• Critical Illness and Accident Insurance
• Hospital Indemnity Insurance
• Dependent Care Flexible Spending Account (FSA)

Additional Information

Accessibility and Accommodations

InformData is committed to providing an inclusive and accessible employment experience. We welcome requests for reasonable accommodations throughout the application and interview process. Accommodations will be reviewed and considered on an individualized, case‑by‑case basis in accordance with applicable laws.

Work Authorization

At this time, this position is open only to candidates who are legally authorized to work in the United States without current or future employer sponsorship.

InformData is proud to be an Equal Opportunity Employer. We are committed to fostering a diverse, equitable, and inclusive workplace where everyone is treated with dignity and respect. Employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws.

This commitment applies to all aspects of employment, including recruitment, hiring, compensation, benefits, training, promotion, transfer, discipline, termination, and all other terms and conditions of employment.