Director Of Marketing

Intermountain Home Services LLC; Ashley Park (UT); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision coverage

401(k) match

Job summary

Intermountain Home Services LLC is seeking a Director of Marketing to lead full-stack demand generation and field marketing across a growing portfolio of home services brands. You will build and mentor a team, partner with the brand/creative lead, and drive scalable growth toward a multi-hundred-million revenue run rate.

The role requires 7–10+ years in marketing with 3+ years leading teams, strong analytics, and experience managing paid, SEO, email, and automation across multi-location brands.

Qualifications

• 7–10+ years of progressive marketing experience, including 3+ years leading people.
• Full-stack marketing experience in multi-location or multi-brand seasonal B2C services.
• A proven record of owning demand generation and lead volume across paid, SEO, email, and automation.
• A hands-on leader with a track record of leading high-performing, engaged teams.
• Data fluency and strong storytelling skills, including attribution, revenue reporting, and ROI/ROAS analysis.
• Experience managing multi-channel budgets, agencies, and vendors.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Responsibilities

• Lead marketing planning, budgeting, and execution across all brands, aligned with branch leadership and company growth and EBITDA goals
• Own demand generation across paid media, SEO, email, and marketing automation, optimizing for conversion, cost efficiency, and ROAS
• Run local marketing, including direct mail, truck wraps, yard signs, social media, community presence, and events
• Manage, mentor, and develop your team, holding them accountable to lead volume, revenue, and budget goals
• Own marketing KPIs and reporting, lead monthly and quarterly report-outs to leadership, and support board deck creation
• Maximize our tech stack, including ServiceTitan, Google Ads, Meta, GA4, GTM, and SEMrush
• Own agency and vendor relationships, and hold partners accountable to goals, SLAs, and budgets
• Partner with operations, rev ops, the call center, branch leaders, IT, HR, and accounting to drive efficient growth

Skills

Marketing leadership

Team management

Full-stack marketing

Multi-brand marketing

Demand generation

Attribution analysis

Budget management

Data storytelling

CRM experience

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

ServiceTitan

Google Ads

Meta

GA4

GTM

SEMrush

Job description

Description

Lead and scale marketing across a growing portfolio of home services brands

Intermountain Home Services is a growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. We’re looking for a Director of Marketing to lead our full-stack demand generation and field marketing efforts. You’ll lead a team, partner with our Director of Brand & Creative, and play a key role in scaling marketing as we grow to $250 million in revenue and beyond.

What You’ll Do

• Lead marketing planning, budgeting, and execution across all brands, aligned with branch leadership and company growth and EBITDA goals
• Own demand generation across paid media, SEO, email, and marketing automation, optimizing for conversion, cost efficiency, and ROAS
• Run local marketing, including direct mail, truck wraps, yard signs, social media, community presence, and events
• Manage, mentor, and develop your team, holding them accountable to lead volume, revenue, and budget goals
• Own marketing KPIs and reporting, lead monthly and quarterly report‑outs to leadership, and support board deck creation
• Maximize our tech stack, including ServiceTitan, Google Ads, Meta, GA4, GTM, and SEMrush
• Own agency and vendor relationships, and hold partners accountable to goals, SLAs, and budgets
• Partner with operations, rev ops, the call center, branch leaders, IT, HR, and accounting to drive efficient growth

Requirements

What You Bring

• 7–10+ years of progressive marketing experience, including 3+ years leading people
• Full-stack marketing experience in multi‑location or multi‑brand seasonal B2C services
• A proven record of owning demand generation and lead volume across paid, SEO, email, and automation
• A hands‑on leader with a track record of leading high‑performing, engaged teams
• Data fluency and strong storytelling skills, including attribution, revenue reporting, and ROI/ROAS analysis
• Experience managing multi‑channel budgets, agencies, and vendors
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Strongly preferred: experience in home services (HVAC, plumbing, electrical) and ServiceTitan or a similar CRM.

Why IHS

• Real impact: you’ll help shape and scale the marketing function during a period of significant growth
• Visibility: you’ll report to the CMO, with exposure to leadership and the board
• Variety: you’ll work across multiple brands, markets, and trades, plus digital and local channels
• Culture: high accountability, collaborative, and fun
• Benefits: Employee medical coverage with affordable family options, Dental and vision coverage, 401(k) with company match

Travel: up to 30% within the region.

Intermountain Home Services is an equal opportunity employer.