Director of Local Growth & Market Strategy

TurboTenant, Inc.; Thornton (CO); Hybrid; USD 160,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation package

22 days PTO first year

Annual bonus

Equity

Medical, dental, and vision plans

9 paid holidays per year

401k Matching

Bike tune-up reimbursement

Job summary

TurboTenant is seeking a Director of Local Marketing to architect and scale our go-to-market playbook from regional to national footprint. This role owns local growth strategy, partnering across Product Marketing, Sales, and Performance to build repeatable systems that drive market profitability.

You will lead ROI-driven market expansion, optimize local media, SEO, and partnerships, while ensuring launches are compliant and fully operational across all touched markets.

Qualifications

• 6+ years of marketing experience, including significant experience owning go-to-market strategy end-to-end.
• 3+ years of experience setting strategy for local or out-of-home marketing (billboards, print, radio, or similar channels), not just executing within it
• 3+ years of experience managing budgets, with the ability to use operating costs and unit economics (CAC, LTV) to guide market-level investment decisions
• Experience hiring, coaching, and managing a team, with a track record of building high-performing teams
• Comfortable managing multiple vendor relationships and coordinating operational logistics, with strong reporting and data skills to track and communicate performance to leadership

Responsibilities

• Develop and own ROI-driven local market strategy across regions.
• Lead out-of-home, local media, and channel mix playbooks.
• Drive lead generation and optimize conversion using data.
• Own local SEO and reputation management as growth levers.
• Build partnerships and sponsorships with measurable impact.
• Ensure launches go live compliant and fully operational.
• Scale team and train on AI-driven market expansion.
• Lead cross-functional collaboration with product marketing, sales, and operations.

Skills

Go-to-market strategy

Local marketing

Budget management

Team leadership

Vendor management

Analytics/data skills

SEO collaboration

Paid lead sources

Partnerships & events

Service industry experience

Tools

Google Analytics

HubSpot

Local SEO tools

Job description

TurboTenant is seeking a Director of Local Marketing to architect and scale our go-to-market playbook from regional to national footprint. This role owns local growth strategy, partnering across Product Marketing, Sales, and Performance to build repeatable systems that drive market profitability.

You will lead ROI-driven market expansion, optimize local media, SEO, and partnerships, while ensuring launches are compliant and fully operational across all touched markets.