Director of Local Growth & Community Marketing (Equity)

TurboTenant, Inc.; Boulder (CO); Hybrid; USD 160,000 - 170,000; Full time

Job summary

TurboTenant, Inc. is seeking a Director of Local Marketing to architect and scale a nationwide local go-to-market playbook from a handful of regions.

You will own local growth strategy, balance out-of-home media, local SEO, partnerships, and demand generation to solidify TurboTenant as the premier property management platform nationwide. You will lead a team, own budgets, and partner across Product Marketing, Sales, and Escalations to build repeatable systems that accelerate market

Qualifications

• 6+ years of marketing experience, including significant experience owning go-to-market strategy end-to-end.
• 3+ years of experience setting strategy for local or out-of-home marketing (billboards, print, radio, or similar channels).
• 3+ years of experience managing budgets with CAC/LTV to guide market investment decisions.
• Experience hiring, coaching, and managing a team with a track record of building high-performing teams.
• Strong reporting and data skills to track performance for leadership.

Responsibilities

• ROI-Driven Market Strategy: optimize profitability targets by market allocation and portfolio optimization.
• Out-of-Home & Local Media: build a repeatable channel mix playbook for new regions.
• Lead Generation & Conversion Optimization: align bids to real conversion data.
• Local SEO & Reputation Mastery: dominate local search and manage reviews as a growth lever.
• Community & Strategic Partnerships: define deal criteria for measurable brand or pipeline impact.
• Operational Precision: ensure launches are compliant and fully operational from day one.

Skills

Marketing strategy

Local marketing

Budget management

Team leadership

Vendor management

Data analytics

Tools

Google Analytics

HubSpot

Local SEO tools

Job description

TurboTenant, Inc. is seeking a Director of Local Marketing to architect and scale a nationwide local go-to-market playbook from a handful of regions.

You will own local growth strategy, balance out-of-home media, local SEO, partnerships, and demand generation to solidify TurboTenant as the premier property management platform nationwide. You will lead a team, own budgets, and partner across Product Marketing, Sales, and Escalations to build repeatable systems that accelerate market