Director of Landscape Development - Midwest

Coldspring; Cold Spring (MN); On-site; USD 97,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Optical coverage

401K with company match

Profit sharing (ROA)

Paid time off

holidays

Jury duty

Funeral leave

Job summary

Coldspring seeks a Director of Landscape Development to lead growth and profitability for the Midwest Landscape Products division, spanning Minnesota to the Dakotas and surrounding states. You will direct sales, product strategy, channel development and market expansion with cross-functional collaboration across Sales, Operations, Marketing and Executive Leadership.

You will establish strategic relationships with distributors, landscape dealers, architects, and municipalities, travel heavily,

Qualifications

• Bachelor’s Degree required.
• Minimum 3 years of industry-related experience.
• Proven ability to drive revenue growth, profitability and market expansion.
• Excellent negotiation, presentation, communication and relationship-building skills.
• Strong understanding of distribution channels, dealer development and commercial project sales.
• Experience using CRM systems to manage pipelines, forecasting and relationships.
• Strong analytical skills and proficiency with Microsoft Office and BI tools.

Responsibilities

• Develop and execute long-term strategic vision for the Midwest Landscape Products Division.
• Create annual operating plans, sales strategies, budgets and growth initiatives aligned with corporate objectives.
• Identify market trends, opportunities and customer needs to drive sustainable growth.
• Lead Midwest landscape sales activities to achieve revenue and profitability targets.
• Develop sales strategies for distributors, dealers, designers, contractors, architects, municipalities and residential customers.
• Set annual sales goals, pricing strategies and performance metrics; monitor and take corrective actions as needed.
• Drive spec development and project acquisition in targeted Midwest markets.
• Build strategic partnerships and expand market reach; travel 50–70%.
• Collaborate with Product Management, Marketing and Operations to develop offerings and promotions.

Skills

Negotiation

Presentation

Communication

Relationship building

Analytical skills

CRM systems

Leadership

Strategic planning

Education

Bachelor’s Degree

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

Applicant must live within one of the states in the assigned territory of MN, WI, MI, IA, NE, ND or SD

Pay Grade & Range: MN – J$96,985 - $117,472This range is to represent compensation for an individual’s base salary. Total compensation is based on salary plus applicable commissions. Starting base salary is based on skills and experience, geographic location, and is at the discretion of the hiring supervisor. (Base salary + commission)

Status: This is a full-time; salaried position

Hours: Monday – Friday: 8am – 5pm

Benefits Offered to Full-time Employees: Health, Dental, Optical, Medical FSA/HSA, Dependent Care (FSA), Basic Life Plan, Short Term Disability, Long Term Disability, 401K with Company Match, Profit Sharing (ROA), PTO (Vacation), Holidays, Jury Duty, and Funeral Leave

JOB SUMMARY: The Director of Landscape Development is responsible for leading the strategic growth, profitability, and overall performance of Coldspring's Landscape Products business throughout the Midwest region of the United States (Minnesota, Wisconsin, Michigan, Iowa, Nebraska, North & South Dakota). This leadership role provides direction for sales, business development, customer acquisition, product strategy, channel development, and market expansion while ensuring alignment with Coldspring's strategic initiatives and corporate objectives.

The Director develops and executes both short-term and long-term business strategies that drive revenue growth, market share expansion, profitability, operational excellence, and customer satisfaction. This position works collaboratively with Sales, Operations, Manufacturing, Marketing, Product Development, Supply Chain, and Executive Leadership to strengthen Coldspring's leadership position within the landscape industry.

This role is responsible for developing strategic relationships with distributors, landscape dealers, architects, contractors, designers, municipalities, and key residential customers while identifying emerging market opportunities and new channels for growth.

Travel of approximately 50–70% is required throughout the Midwest with occasional travel to national customers, industry trade shows, and corporate meetings.

WHAT YOU’LL BE DOING:

• Develop and execute the long-term strategic vision for the Midwest Landscape Products Division.
• Create annual operating plans, sales strategies, budgets, and growth initiatives that align with corporate objectives.
• Identify emerging market trends, competitive opportunities, and customer needs to drive sustainable growth.
• Lead all Midwest landscape sales activities to achieve revenue, profitability, market share, and margin objectives.
• Develop sales strategies for distributors, dealers, designers, contractors, architects, municipalities, and residential landscape customers.
• Establish annual sales goals, pricing strategies, and performance metrics.
• Monitor sales performance and implement corrective actions to exceed financial objectives.
• Drive specification development and project acquisition throughout targeted Midwest markets.
• Develop new business opportunities through strategic partnerships and market expansion.
• Build relationships with key customers, distributors, landscape contractors, and industry influencers.
• Represent Coldspring at regional as well as major industry trade shows, professional organizations, and customer events.
• Collaborate with Product Management/Inside Sales and Marketing to develop new landscape product offerings.
• Recommend pricing strategies, product positioning, merchandising, and promotional initiatives.
• Partner with Manufacturing, Operations, Logistics, and Customer Service to optimize customer experience and operational efficiency.
• Analyze business performance using KPIs and implement action plans to improve results.
• Ensure achievement of annual financial and strategic objectives.

QUALIFICATIONS:

• Bachelor’s Degree
• At least 3 years of industry-related experience
• Proven success driving revenue growth, profitability, and market expansion.
• Excellent negotiation, presentation, communication, and relationship-building skills.
• Strong understanding of distribution channels, dealer development, and commercial project sales.
• Experience utilizing CRM systems (Salesforce, HubSpot, Microsoft Dynamics, or equivalent) to manage pipelines, forecasting, and customer relationships.
• Strong analytical skills with the ability to interpret market data and financial performance metrics.
• Proficiency with Microsoft Office Suite and business intelligence tools.
• Demonstrated ability to manage multiple priorities while adapting to changing business conditions.
• Commitment to Coldspring's Mission, Vision, Values, and servant leadership philosophy through values-based decision making, purposeful actions, character development, and collaborative leadership.
• Leadership skills with demonstrated ability to develop high-performing teams.
• Strong strategic planning, financial management, budgeting, and forecasting experience