Director of Inside Sales

Sunbelt Rentals

Grapevine (TX)

On-site

USD 130,000 - 179,000

Full time

2 days ago

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Benefits offered by this job

Health, Dental and Vision plans

401(k) Match

Volunteer time off

Short-term and long-term disability

Life and Travel insurance

Tuition Reimbursement Options

Employee Assistance Program (EAP)

Length of Service Awards

Flex Time for Leaders

Job summary

Sunbelt Rentals in Grapevine, TX is seeking a results-driven leader to head the Outbound Sales team. You will oversee segmentation, lead routing, and sales processes while coaching a 10–15 person team to hit KPI targets.

Collaboration with branch, outside sales, and national accounts will be essential to align strategies and drive growth. The role requires a BI mindset, CRM proficiency, and experience managing B2B sales in the equipment rental or construction sector.

Qualifications

Bachelor’s degree in Business, Sales, Marketing, or related field (or equivalent experience).
4–6 years of progressive B2B sales experience with 2–4 years supervising a sales team.
Experience in inside/outbound sales, telesales, or sales development environments.
Experience managing teams of 10–15 sales professionals with coaching and metrics.
Strong understanding of sales workflows, CRM, dashboards and performance tracking.
Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.
Excellent communication, presentation, and collaboration skills with field ops and support.
Equipment rental, construction, industrial services, or distribution experience preferred.

Responsibilities

Execute daily operational workflows of the Outbound Sales team including segmentation and lead routing.
Manage team hiring plans, onboarding, training, and reporting milestones.
Coordinate with branch counter teams, outside sales, and national accounts for alignment.
Drive outbound execution for high-value and underpenetrated segments; track reactivation and growth.
Implement structured outbound programs to improve engagement, account growth, and retention.
Coach team to identify customer needs and route opportunities to the right channel.
Lead and develop Outbound Sales representatives with regular coaching and performance management.
Foster a high-performing sales culture with accountability and discipline.
Monitor KPIs for activity, conversion, revenue growth, pipeline, and productivity.
Collaborate with Sales Ops and IT to use CRM, dashboards, and analytics.
Support adoption of new technologies including automation and digital tools.
Provide leadership visibility on performance, trends, risks, and staffing.
Coordinate with operations to ensure smooth lead handoffs and avoid channel conflict.

Skills

Sales leadership

Team management

CRM utilization

Dashboards

Performance tracking

Communication skills

Collaboration

B2B sales

Education

Bachelor’s degree in Business, Sales, Marketing, or related field

Tools

CRM tools

Contact center software

Phone systems

Digital engagement tools

Job description

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition. We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees. As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Responsibilities

Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.
Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.
Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.
Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.
Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.
Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.
Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.
Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.
Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.
Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.
Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.
Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.
Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.

Education & Experience

Bachelor’s degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.
4–6 years of progressive B2B sales experience, with at least 2–4 years of experience directly supervising or managing a sales team.
Experience working within or supporting an inside/outbound sales, telesales, or sales development environment.
Demonstrated success managing teams of 10 to 15 sales professionals, including hiring, coaching, and driving metric-based accountability.
Solid understanding of sales workflows, lead routing, CRM utilization, dashboards, and performance tracking.
Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.
Strong communication, presentation, and collaboration skills to work effectively with field operations and support functions.
Equipment rental, construction, industrial services, or distribution industry experience preferred.

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA. The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Base Pay Range: $130,315.00 - 179,183.40 Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Benefits

Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:

Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards

Flex Time for Leaders At Sunbelt Rentals our leaders including District Managers and above enjoy the freedom of Flex Time. It is not about tracking hours, it is about delivering great work and having the flexibility to recharge when you need it. Flex Time can be used for vacation, personal needs, or time covered by paid sick or safe leave laws. It is a simple way to balance life while keeping our business goals moving forward.

Gear up for an exciting career!

Company Overview

A leader in the equipment rental industry, Sunbelt Rentals is constantly advancing the idea of how a company can best serve its customers, communities and the planet. With over 1,000 locations across North America and an expansive portfolio of products and services, we deliver solutions to support any job. Sunbelt’s extensive fleet exceeds and includes general construction equipment, industrial tools, pumps, power & HVAC, trench shoring, scaffolding, remediation & restoration equipment, and more. At Sunbelt Rentals, we place enormous value on the welfare and commitment of our employees as well as the superior level of service they provide for our customers. All our employees benefit from extensive on-the-job training, which is amongst the best in the industry. Our advancement opportunities are why many of our staff remain with us throughout their careers. Sunbelt Rentals means diversity, teamwork, recognition for exceptional performance, and room to grow!

Additional Benefits