Director of Inside Sales

Sunbelt Rentals, Inc.; Grapevine (TX); On-site; USD 130,000 - 179,000; Full time

Benefits offered by this job

Health, Dental and Vision plans

401(k) Match

Volunteer time off

Disability insurance (short-term and a

Life insurance and flexible spending

Job summary

Sunbelt Rentals, Inc. is seeking an experienced leader to oversee the Outbound Sales team in Grapevine, TX. You will manage workflows, lead hiring and training, and align cross-functional partners to drive growth and customer engagement.

Exceptional coaching, CRM proficiency, and a track record of building high-performing sales teams are required. The role emphasizes accountability, collaboration, and continuous improvement within a dynamic equipment rental environment.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• 4–6 years of progressive B2B sales experience with 2–4 years supervising a sales team.
• Experience in inside/outbound sales, telesales, or sales development environments.

Responsibilities

• Oversee daily outbound sales workflows, including lead routing, segmentation, and performance standards.
• Lead hiring, onboarding, and training; ensure reps have enablement tools and milestones.
• Coordinate daily routines between outbound sales, branch teams, outside sales, and national accounts for alignment.
• Drive outbound execution for high-value segments; track reactivation and growth targets.
• Implement structured outbound programs to improve engagement, account growth and retention.
• Coach reps to identify customer needs and route opportunities to the proper sales channel.
• Mentor and develop individual outbound reps with regular coaching and performance management.
• Foster a high-performing culture focused on accountability, teamwork and continuous improvement.
• Monitor KPIs on activity, conversion, revenue growth, pipeline generation and productivity.
• Collaborate with Sales Ops and IT to use CRM dashboards and analytics for efficiency.
• Support adoption of new technologies to improve lead prioritization and outreach productivity.

Skills

Leadership

Sales management

Coaching

CRM usage

Team management

Communication

Education

Bachelor’s degree in Business, Sales, Marketing, or related field

Tools

CRM tools

Job description

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth; if you are interested in pursuing a rewardingcareer, we invite you to review our opportunities!

Job Description Summary

Position Responsibilities:

• Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.
• Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.
• Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.
• Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.
• Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.
• Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.
• Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.
• Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.
• Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.
• Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.
• Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.
• Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.
• Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.

Requirements:

• Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.
• Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.
• Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.
• Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.
• Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.
• Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.
• Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.
• Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.
• Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.
• Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.
• Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.
• Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.
• Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.

Education & Experience:

• Bachelor’s degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.
• 4–6 years of progressive B2B sales experience, with at least 2–4 years of experience directly supervising or managing a sales team.
• Experience working within or supporting an inside/outbound sales, telesales, or sales development environment.
• Demonstrated success managing teams of 10 to 15 sales professionals, including hiring, coaching, and driving metric-based accountability.
• Solid understanding of sales workflows, lead routing, CRM utilization, dashboards, and performance tracking.
• Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.
• Strong communication, presentation, and collaboration skills to work effectively with field operations and support functions.
• Equipment rental, construction, industrial services, or distribution industry experience preferred.

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Base Pay Range: $130,315.00 - 179,183.40

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.

Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:

• Health, Dental and Vision plans
• 401(k) Match
• Volunteer time off
• Short-term and long-term disability
• Accident, Life and Travel insurance, as well as flexible spending
• Tuition Reimbursement Options
• Employee Assistance Program (EAP)
• Length of Service Awards

You will become eligible for benefits on the first of the month following 30 days from your start date.

Flex Time for Leaders

At Sunbelt Rentals our leaders including District Managers and above enjoy the freedom of Flex Time. It is not about tracking hours, it is about delivering great work and having the flexibility to recharge when you need it. Flex Time can be used for vacation, personal needs, or time covered by paid sick or safe leave laws. It is a simple way to balance life while keeping our business goals moving forward.

Gear up for an exciting career!

Sunbelt Rentals supports service members. Veterans encouraged to apply.