Director, Social & Influencer

Day One Perspective, LLC; New York (NY); Hybrid; USD 107,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

401K with match

Paid time off

Summer Fridays

Parental leave

Commuter benefits

Referral bonuses

Employee referrals

Job summary

Day One Agency is expanding its team with a Director, Social & Influencer in New York. The role leads large-scale creator-led campaigns from strategy through execution, providing a sharp cultural POV and measurable impact for major consumer brands.

You’ll guide program teams, mentor junior staff, and work in a hybrid setup to deliver standout campaigns recognized for innovation and cultural relevance.

Qualifications

• 6–8 years of experience in influencer/creator marketing, social strategy, or related field.
• Proven ability to lead large-scale creator campaigns for major consumer brands.
• Strong understanding of creator ecosystems, cultural trends, and platform dynamics.
• Excellent client management, communication, and presentation skills.
• Skilled in contract negotiations, budget oversight, and campaign reporting.
• Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset.
• Ability to connect big-picture strategy with detailed execution.
• Bachelor’s Degree from an accredited university or equivalent professional experience.

Responsibilities

• Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights.
• Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders.
• Oversee multiple program teams, ensuring work is integrated, creative, and measurable, while ensuring that work is delivered with excellent
• Guide and drive strategies, casting recommendations, and contract negotiations led by the broader team.
• Mentor and manage junior staff, fostering a culture of accountability, growth, and operational excellence.
• Anticipate client and market needs, proactively developing new solutions and opportunities.
• Contribute to new business efforts, leading creator strategy and presenting to prospective clients.
• Track, measure, and analyze performance across programs to deliver insights and push innovation

Skills

Influencer marketing

Social strategy

Client management

Team leadership

Budget oversight

Contract negotiations

Mentoring teams

Communication

Education

Bachelor’s Degree

Job description

Director, Social & Influencer

Department: Creators & Casting

Employment Type: Full Time

Location: New York

Description

Looking for something fresh?

Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Director, Social & Influencer. You’ll become part of an award-winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?

Keep reading.

This role is full-time, requires a hybrid work schedule, and is available in New York.

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Role Overview As a Director on the Social & Influencer team, you’ll serve as a client lead and team leader, guiding large-scale creator-led campaigns from strategy through execution. You’ll provide a sharp cultural POV, ensure programs deliver measurable impact, and help shape the future of the agency’s creator capabilities.

Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?

Responsibilities

• Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
• Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
• Oversee multiple program teams, ensuring work is integrated, creative, and measurable, while ensuring that work is delivered with excellent
• Guide and drive strategies, casting recommendations, and contract negotiations led by the broader team
• Mentor and manage junior staff, fostering a culture of accountability, growth, and operational excellence.
• Anticipate client and market needs, proactively developing new solutions and opportunities
• Contribute to new business efforts, leading creator strategy and presenting to prospective clients
• Track, measure, and analyze performance across programs to deliver insights and push innovation

Qualifications

• 6-8 years of experience in influencer/creator marketing, social strategy, or related field
• Proven ability to lead large-scale creator campaigns for major consumer brands
• Strong understanding of creator ecosystems, cultural trends, and platform dynamics
• Excellent client management, communication, and presentation skills
• Skilled in contract negotiations, budget oversight, and campaign reporting
• Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset
• Ability to connect big-picture strategy with detailed execution
• Bachelor’s Degree from an accredited university or equivalent professional experience

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $107,000 - $140,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.