Director of Growth Marketing

CIPPlanner Corporation; New York (NY); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

Job summary

CIPPlanner Corporation, a leader in capital infrastructure lifecycle management solutions, seeks a Director of Growth & Marketing to lead the next phase of expansion. This remote role focuses on building modern marketing and growth functions, transforming a technically strong, trusted company into a recognized GovTech and construction software brand.

The ideal candidate will drive demand generation, define market positioning, and oversee digital, content, and partner programs while mentoring the

Qualifications

• 7+ years in B2B SaaS, GovTech, or enterprise software marketing with measurable growth results.
• Experience leading both strategy and hands-on execution in a small or midsize team.
• Deep understanding of demand generation, market positioning, and funnel metrics.
• Strong communication, analytical, and project management skills.
• Familiarity with government contracting or infrastructure software markets is highly desirable.
• Candidates located in the New York metropolitan area are preferred.

Responsibilities

• Develop and execute a comprehensive growth and marketing strategy aligned with CIPPlanner’s business objectives.
• Build a scalable lead generation engine, including inbound, outbound, digital, and partner-driven campaigns.
• Define CIPPlanner’s market positioning, messaging, and differentiation against competitors.
• Oversee content marketing, website management, SEO, email campaigns, webinars, and thought leadership initiatives.
• Implement CRM-based lead nurturing and reporting frameworks (MQL SQL pipeline).
• Partner with leadership and project teams to produce case studies, client success stories, and industry presentations.
• Identify opportunities for alliances, conferences, and public-sector partnerships to increase visibility.
• Manage and mentor marketing and sales development team members.

Skills

Growth marketing

Demand generation

B2B SaaS marketing

Leadership

Analytics

Tools

CRM (HubSpot/Salesforce)

SEO tools

Content management systems

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance

CIPPlanner Corporation is a leading provider of capital infrastructure lifecycle management solutions, serving major public agencies and infrastructure owners across North America. Our CIPAce platform powers multi-billion-dollar infrastructure programs, helping clients improve efficiency, transparency, and accountability in project delivery and asset management.

We are seeking a Director of Growth & Marketing to lead our company’s next phase of expansion. This is a pivotal leadership role for a hands‑on strategist who can build and expand modern marketing and growth functions, transforming a technically strong, client‑trusted company into a brand recognized across the GovTech and construction software industries.

Key Responsibilities

• Develop and execute a comprehensive growth and marketing strategy aligned with CIPPlanner’s business objectives.
• Build a scalable lead generation engine, including inbound, outbound, digital, and partner-driven campaigns.
• Define CIPPlanner’s market positioning, messaging, and differentiation against competitors.
• Oversee content marketing, website management, SEO, email campaigns, webinars, and thought leadership initiatives.
• Implement CRM-based lead nurturing and reporting frameworks (MQL SQL pipeline).
• Partner with leadership and project teams to produce case studies, client success stories, and industry presentations.
• Identify opportunities for alliances, conferences, and public‑sector partnerships to increase visibility.
• Manage and mentor marketing and sales development team members.

Qualifications

• 7+ years in B2B SaaS, GovTech, or enterprise software marketing, with measurable growth results.
• Experience leading both strategy and hands‑on execution in a small or midsize team environment.
• Deep understanding of demand generation, market positioning, and funnel metrics.
• Strong communication, analytical, and project management skills.
• Familiarity with government contracting or infrastructure software markets is highly desirable.
• Candidates located in the New York metropolitan area are preferred

Success Metrics

• Growth in qualified pipeline and inbound leads.
• Increased brand awareness (website traffic, engagement, and media mentions).
• Improved win rates and shortened sales cycles through better marketing enablement.

Why CIPPlanner

• Proven product suite (CIPAce Platform) used by leading public agencies and private infrastructure owners.
• Collaborative, entrepreneurial culture with direct access to company leadership.
• Opportunity to define the company’s brand and marketing foundation from the ground up.

This is a remote position.