Director of Growth

LogRocket, Inc; Boston (MA); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Catered lunch and snacks

Unlimited vacation policy

Health, Dental, Vision benefits

401k, commuter benefits

Generous stock options

Résumé du poste

LogRocket, Inc. is seeking a growth marketing leader to own the pipeline across multiple channels, driving strategic campaigns and funnel optimization. You will collaborate with product and sales teams to accelerate conversions and scale growth with data-driven experimentation.

The role emphasizes strong leadership, AI awareness, and ability to operate in a fast-paced startup environment with a focus on measurable impact and scalable programs.

Qualifications

• BA/BS degree or 5+ years equivalent work experience.
• Experience in demand generation, marketing automation, and SEO to generate traffic and leads.
• AI knowledge and ability to leverage insights.
• Leadership experience preferred; collaborate with teams to grow programs.
• Strong communicator with data-driven decision making and creative thinking.

Responsabilités

• Drive pipeline across multiple channels including inbound and performance marketing.
• Plan, test, implement and optimize online and non-digital campaigns.
• Develop a deep funnel understanding to convert prospects to customers.
• Identify inbound funnel improvements and quantify opportunities.
• Collaborate with Product Marketing, SDRs, and Sales to support the funnel.
• Work with product teams to drive engagement and conversions.
• Ensure tools and infrastructure enable optimal growth results.

Connaissances

Demand generation

Marketing automation

SEO tools

AI awareness

Management experience

Communication

Creative thinking

Data-informed decisions

Project coordination

Formation

BA/BS degree

Outils

Marketing automation platforms

SEO tools

Description du poste

LogRocket is looking for a driven Growth Marketing leader. Own the pipeline number across a range of channels only bounded by your creativity and ability to execute.

LogRocket and it’s Galileo AI product assistant is designed to 10x the speed of product delivery teams. It’s the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user’s point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences.

We’ve already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital in an effort to continue expanding our Marketing team and broaden our reach.

Responsibilities

• Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
• Strategically plan, test, implement and optimize online and non-digital marketing campaigns
• Develop a deep mastery of the funnel to understand what drives prospects to become customers
• Identify and execute upon ways to improve LogRocket’s inbound marketing funnel
• Quantify everything you do. Conduct analysis to identify the highest value opportunities
• Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
• Work with the product teams to identify and implement product features that will drive engagement and conversion
• Ensure the tools and infrastructure are in place to provide optimal growth results

Qualifications

• BA/BS degree or 5+ years equivalent work experience
• Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
• Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn’t before
• Previous management experience is ideal. However, we will work closely with you to further develop your management skills
• Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions
• Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer
• Have strong coordination and project management skills to handle complex projects
• Able to deal with the dynamic environment of a technology start up

Benefits and Perks

• Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
• Unlimited vacation policy
• Health, Dental, Vision benefits, 401k, commuter benefits
• Generous stock options
• Regular team outings and activities (from boat rides to paintball, we’ll try anything!)

Even if you don’t meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we’re happy to chat with folks from non-traditional backgrounds for our open roles.

LogRocket is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

LogRocket will consider sponsoring visas for applicants in the US that need work authorization.