Director of Global Marketing

Oxford Medical Simulation

Somerville (MA)

On-site

USD 150,000 - 210,000

Full time

5 days ago

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Benefits offered by this job

30 days PTO + 8 company holidays

Uncapped commission

Medical, Vision and Dental Insurance

High-spec laptop and VR headset

Flexible work environment - remote

$600 office setup allowance

401K

Job summary

Oxford Medical Simulation seeks a Director of Global Marketing to own positioning, product marketing, and editorial strategy across the UK and US. You will lead AI-driven content production, ABM and demand programs, and collaborate with Sales to accelerate the pipeline.

You’ll manage a small marketing team across the US and UK, oversee external agencies, and drive the marketing calendar with a data-driven approach and strong storytelling. Remote-first with regional collaboration.

Qualifications

5-8+ years in B2B marketing, including senior ownership of positioning, product marketing and editorial strategy inside a SaaS healthtech environment selling enterprise deals.

Responsibilities

Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.
Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.
Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.
Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).
Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them.
Own execution of our priority events in the US and UK.
Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic.
Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.
Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.
Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

Skills

B2B marketing

Positioning

Product marketing

Editorial strategy

US health systems marketing

AI experience

AI content quality control

Editorial eye

Budget management

Small-team leadership

Tools

HubSpot

LinkedIn ads

ABM tooling

Intent tooling

Basic analytics

Job description

In a nutshell

Title: Director of Global Marketing
Location: United States - (EST preferred)
Travel: Up to 20%
Days/week: Full Time

The Who, What, Where, When & Why

We're hiring a Director of Global Marketing to be the commercial-strategist and editorial owner for OMS marketing across the UK and US. You'll own positioning, product marketing, thought leadership, events and sales alignment. You’ll be joining a small marketing team based in the US and UK.

Where things stand today

ICPs and buyer personas are defined across UK Academia, US Academia and US Health Systems.
Messaging architecture is built and being rolled into sales enablement.
First campaigns are running through an external agency, developed in-house.

Extensive, hands-on AI experience is essential for this role, not a nice-to-have. You'll personally direct, edit and quality-control AI-produced content and outreach, and own the standards that decide what's good enough to reach a customer. If you don't already work this way, this isn't the right role for you.

What You'll Own

Campaign Execution (UK & US)

Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.

Content & Asset Production

Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.

ABM & Demand Execution

Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.
Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).
Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them.

Events

Own execution of our priority events in the US and UK.
Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic.

Customer Marketing

Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.

Operating Rhythm

Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.
Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

What You Bring

5-8+ years in B2B marketing, including senior ownership of positioning, product marketing and editorial strategy inside a SaaS healthtech environment selling enterprise deals.
Direct experience marketing into US health systems, with a clear understanding of their buying committees and consensus-driven procurement.
Experience marketing into nursing schools and academic institutions is highly desirable.
Experience marketing into NHS trusts and UK universities is a plus.
Extensive, current, hands‑on AI experience is essential: you use Claude and modern AI tooling as core production infrastructure, and you have direct experience setting quality bars and review workflows for AI-generated content.
A proven, senior-level editorial eye - you can personally rewrite a weak headline or tighten a report, and know the difference between good and merely fluent.

Demonstrable experience owning product marketing and competitive positioning, not just executing campaigns against someone else's brief.
Comfort owning a budget and managing people and/or a flex pool of contractors and agencies.
Familiarity with the modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics.
Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that.
Experience working alongside a defined GTM strategy rather than setting one from scratch.

About Oxford Medical Simulation

OMS helps health systems, hospitals, medical and nursing schools deliver training and assessment better, cheaper, faster and at scale.

Our award-winning simulation platform is transforming the way healthcare and educational institutions train, assess and recruit healthcare professionals. By combining cutting edge 3D visualisation with artificial intelligence and leading educational theory, OMS delivers all of the benefits of physical simulation whilst delivering significant savings and improving patient care.

Since launching the award-winning OMS Platform in 2018, we've grown fast - partnering with over 150 leading healthcare institutions worldwide. From Oxford University and NYU to Mayo Clinic and the NHS, even the world’s top pediatric hospital use OMS. We’re helping transform healthcare training with immersive, on-demand clinical simulation

Oxford Medical Simulation is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/ expression, sexual orientation, veteran or military status, or any other category protected under the law. Oxford Medical Simulation is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

Who we are

We are Skiers / Boarders, Runners, Rowers, Pilots, Magicians, Weavers, Photographers, Game heroes, Movie Buffs, and every other variety of people. We are hard working. We are passionate about what we do. We care about the work. We care about each other. We care about pushing the envelope and we care about using our working lives to make the world a better place.

We value these behaviours above all:

Care & Pride - we take care and pride in everything we do
Growth mindset - we push the boundaries so we are adaptive, inventive and always learning
One Team - we are in it together, mucking in and supporting each other with humour and humility

Sound like you?

Benefits