Director of Franchise Development

Relentless Brands; Charlotte (NC); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health insurance

3 Weeks PTO

Travel budget for franchise events

Job summary

Relentless Brands seeks a Director of Franchise Development to lead our Charlotte, NC headquarters-based franchise growth. This in-person role blends high-impact sales, marketing, and department ownership with ownership over the entire development process.

You will drive demand creation, manage the candidate lifecycle, and build a scalable playbook while collaborating with marketing, operations, and executives to expand two wellness brands.

Qualifications

• Deep background in sales and marketing with campaign ownership.
• Strong copywriting, communication, and consultative sales skills.
• Experience with franchisor, high-growth brand, or founder-led company is a plus.
• Detail-oriented with ability to manage timelines and KPIs.
• Based in or willing to relocate to Charlotte, NC.

Responsibilities

• Lead the entire franchise development department from HQ.
• Build and execute top-of-funnel demand creation campaigns.
• Own CRM workflows, automations, and pipelines.
• Develop engaging email nurture sequences and dynamic drip campaigns.
• Partner with franchisees for referrals and validation touchpoints.
• Lead monthly Confirmation Days and track KPIs.

Skills

Sales & Marketing

Copywriting

Communication

Consultative selling

Detail-oriented

Franchise development

Leadership

Relocation to Charlotte

Job description

Director of Franchise Development

Location: Charlotte, NC (In-person, HQ-based)

Brands: ISI® Elite Training & The Plunge House

Company: Relentless Brands

Type: Full-Time

Reports To: Co-Founders

This Is Not a Job. It’s an Opportunity to Build a Movement.

Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country—ISI® Elite Training and The Plunge House. We’re hiring a Director of Franchise Development to lead our franchise development division from our Charlotte, NC headquarters.

This is not a remote position, and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond.

We want a creative, high-urgency, entrepreneurial operator—someone who thinks differently, sells with conviction, and builds with ownership.

What You’ll Be Accountable For

Top-of-Funnel Demand Creation

• Build and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
• Ensure a monthly flow of 300–400 qualified leads per brand
• Own and optimize all CRM workflows, automations, and pipelines
• Develop engaging email nurture sequences, video messaging, and dynamic drip campaigns
• Partner with internal franchisees for referrals, case studies, and validation touchpoints

Sales Pipeline Management

• Manage the full franchise candidate lifecycle: inquiry → qualification → FDD → Confirmation Day → awarded
• Maintain speed-to-lead urgency, persistent follow-up, and proactive objection handling
• Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity
• Lead and execute monthly Confirmation Days—creating a high-conversion experience from start to finish
• Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate

Strategic Execution & Departmental Ownership

• Build and run the entire franchise development department
• Manage and report on departmental P&L and budgets
• Create, document, and evolve the franchise sales playbook, SOPs, and weekly dashboards
• Work directly with legal on FDD development, updates, and franchise agreement execution
• Serve as the point person for all franchise development events, broker conferences, and Confirmation Days, coordinating all logistics through executive assistants
• Lead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectives
• Ensure all franchise sales materials are brand-aligned, updated, and compliant

Franchisee Relationship Building

• Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation
• Ensure prospective candidates have access to compelling validation opportunities
• Use franchisee testimonials and success stories in growth campaigns
• Maintain franchisee sentiment awareness to support both growth and reputation

Team Development & Scalability

• Operate solo initially with full ownership of execution
• As the pipeline grows, hire, train, and manage additional team members in franchise development
• Define clear KPIs, expectations, and team structures for future scale
• Act as the cultural and performance standard-bearer for the department

What Success Looks Like (Within 90 Days)

• Each brand has 30+ active franchise candidates in the pipeline
• 10+ highly qualified candidates attending Confirmation Day each month
• 10–12 units awarded monthly across both brands
• Lead flow of 300–400 qualified leads per month per brand
• CRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and live
• First wave of brokers and key partners activated and productive
• Budget, forecasts, and KPIs reported weekly to the Executive Team
• Confirmation Days and events executed with precision
• Department foundation built to support scalable growth

The Ideal Candidate

• Based in or willing to relocate to Charlotte, NC
• Deep background in sales and marketing, preferably with campaign ownership experience
• Exceptionally strong copywriting, communication, and consultative sales skills
• Track record of operating at a high level in growth-oriented environments
• Highly detail-oriented, organized, and deadline-driven
• Experience working with or for a franchisor, high-growth brand, or founder-led company is a plus
• Bonus: Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role
• Franchise experience is preferred but not required—ownership mentality and hustle are non-negotiable
• Capable of balancing strategic thinking with hands-on execution

Compensation

• Competitive base salary
• Aggressive commission structure tied to units awarded
• Performance-based bonuses
• Health insurance
• 3 Weeks PTO
• Full health benefits + PTO
• Travel budget for franchise development events and conferences

Ready to Lead the Future of Franchise Growth?

If you're a builder, a closer, and a brand believer—this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.

Own the department. Build the pipeline. Grow the brand.