Director of Field Marketing & Lead Generation

MTM LLC; Addison (IL); On-site; USD 100,000 - 140,000; Full time

Job summary

MTM LLC in Addison, IL is seeking a Director of Field Marketing to lead a strategic canvassing program, build a high-performing team, and generate qualified leads for the sales force. You will oversee canvassers, ensure brand integrity, and optimize campaigns for better conversion.

You will develop field marketing strategies, track KPIs, train staff, and partner with sales to nurture leads and capture market opportunities, driving growth for the organization.

Qualifications

• Proven field marketing or canvassing leadership experience.
• Strong communication and interpersonal skills with team motivation.
• Data-driven approach to campaign optimization and decision-making.
• Experience coordinating with sales and using CRM tools is a plus.

Responsibilities

• Lead & Manage Canvassing Teams: direct a team of canvassers to meet lead targets and maintain quality.
• Develop Field Marketing Strategies: create campaigns to boost brand visibility and high-quality leads.
• Lead Generation & Conversion: identify geographies and nurture leads with the sales team.
• Performance Tracking & Reporting: define KPIs and report campaign performance to leadership.
• Training & Development: coach canvassers with tools and knowledge for success.
• Collaboration with Sales Team: ensure smooth handoff of leads and feedback on lead quality.
• Market Insights: monitor local trends and competitors to refine strategies.

Skills

Leadership

Field marketing

Lead generation

Canvassing

CRM

Data-driven

Communication

Project management

Tools

Salesforce

Job description

MTM LLC in Addison, IL is seeking a Director of Field Marketing to lead a strategic canvassing program, build a high-performing team, and generate qualified leads for the sales force. You will oversee canvassers, ensure brand integrity, and optimize campaigns for better conversion.

You will develop field marketing strategies, track KPIs, train staff, and partner with sales to nurture leads and capture market opportunities, driving growth for the organization.