Director of Field Marketing

Recorded Future, Inc.; Boston (MA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Retirement plans

Great health benefits for employees &'

Company paid life and income protec

Structured professional development &’

Generous paid time off

Parental leave

Wellness programs

Hybrid work and flexible schedules

Job summary

Recorded Future, Inc. is seeking a Director of Field Marketing to lead a metrics-driven organization across the United States. You will partner with Sales, Revenue Ops, and Demand Gen to build regional programs that accelerate pipeline and revenue.

You will own budgets, govern ABM efforts, and drive cross-functional alignment with a data-centric operating model. You will mentor a distributed team, implement best practices in measurement, and shape go-to-market programs with Demand Gen, Product

Qualifications

• Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.
• Experience managing distributed teams and regional marketing functions.
• 10+ years of B2B marketing experience in the security space, including field marketing leadership roles.
• Experience with ABM strategies, territory planning, and integrated campaign execution.
• Strong analytical and operational mindset with expertise in marketing performance measurement.
• Demonstrated ability to influence executive stakeholders and drive cross-functional alignment.
• Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or technology markets preferred.

Responsibilities

• Lead and scale a metrics-driven field marketing organization across the United States.
• Develop a scalable North America field marketing strategy aligned to revenue goals and regional sales priorities.
• Drive partner-sourced and partner-influenced pipeline with sales and alliances teams.
• Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact.
• Lead events, webinars, ABM campaigns, and industry activations.
• Establish data-centric KPIs, dashboards, attribution models, and performance benchmarks.
• Collaborate with Global Sales, Revenue Operations, Demand Generation, Product Marketing, and Marketing Operations.
• Hire, develop, and mentor a high-performing field marketing team.

Skills

Executive stakeholder influence

Distributed team leadership

Analytical mindset

Marketing performance measurement

B2B marketing leadership in security

ABM strategy

Tools

Salesforce

Marketo

Job description

• Recorded Future is seeking a strategic and operationally rigorous Director, Field Marketing to lead and scale a metrics-driven field marketing organization across the United States
• This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact
• Field Marketing Strategy, Execution, & Performance:
• Develop and execute a scalable North America field marketing strategy aligned to corporate revenue goals and regional sales priorities
• Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals
• Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact
• Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs
• Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation
• Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities
• Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations
• Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact
• Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI
• Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes
• Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders
• Cross-Functional Collaboration:
• Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives
• Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities
• Build repeatable frameworks that enable field marketers to proactively support pipeline generation and opportunity progression within assigned regions
• Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability
• Partner closely with Demand Generation, Product Marketing, Customer Marketing, and Marketing Operations teams to deliver coordinated go-to-market programs and ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility
• Team Leadership & Operational Excellence:
• Lead, mentor, and develop a high-performing field marketing team across the globe
• Hire strategically across field marketing and partner marketing functions
• Implement best practices for campaign planning, execution, measurement, and post-program analysis
• Drive operational discipline in budgeting, forecasting, vendor management, and program optimization
• Foster a culture of innovation, experimentation, and continuous improvement

Benefits

• Competitive compensation
• Retirement plans
• Great health benefits for employees and their families
• Company paid life and income protection
• Structured professional development and career advancement programs
• Generous paid time off
• Parental leave
• Wellness programs
• Hybrid work and flexible schedules

• Demonstrated ability to influence executive stakeholders and drive cross-functional alignment
• Experience managing distributed teams and regional marketing functions
• Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies
• Proven success supporting enterprise sales organizations with measurable pipeline and revenue impact
• Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or technology markets preferred
• Strong analytical and operational mindset with expertise in marketing performance measurement
• 10+ years of B2B marketing experience in the security space, including significant experience in field marketing leadership roles
• Experience with ABM strategies, territory planning, and integrated campaign execution
• Strong experience building metrics-based marketing frameworks and reporting methodologies