Director of Field & Events Marketing

GC AI; San Mateo (CA); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Retirement Plan

Parental Leave

Continual Development

In-Office Meals

Paid Time Off

Company Holidays

Home Office Setup

Phone Reimbursement

Relocation Support

Job summary

GC AI is hiring a Director of Field and Event Marketing to turn events into a scalable pipeline engine for a fast-growing sales team. You’ll own every event and field program, from executive dinners to multi-day conference sponsorships, and build a field marketing team aligned with sales leadership across Strategic, Enterprise, and the new EMEA team in London.

You’ll report to the CMO and collaborate daily with the CRO, sales, and demand-gen teams to turn target accounts into engaged attendees

Qualifications

• 10+ years in B2B field or event marketing, including 3+ years leading a team
• A record of owning event and field pipeline, with the numbers to show it
• Experience running a large events portfolio on a seven-figure budget
• At home in the pipeline review, with AEs pulling you into their biggest deals
• Operational rigor across vendors, contracts, budgets, and on-site execution
• Hands-on with HubSpot, attribution, and event ROI dashboards
• High-growth startup experience and comfort with frequent travel

Responsibilities

• Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation
• Report weekly on meetings booked, pipeline created, and cost per qualified opportunity
• Own the event roadmap: GC AI Summit, sponsored conferences, executive forums, and dinners
• Design the details that make an event memorable, like the room, the guest list, the conversation, and the follow-up, and measure what people do afterward
• Score every event on audience fit and pipeline potential, and put budget behind what produces meetings
• Run every major event as an integrated campaign, from the target list and ICP definition through pre-event promotion, event strategy and execution, to post-event follow-up and measurement.
• Pair a field marketer with each sales leader across Strategic, Enterprise, and geographic mapping
• Run executive dinners and roundtables anchored on target accounts, each with an AE owner
• Launch our field program internationally
• Hold every event to pre-booked AE meetings and 24-hour follow-up
• Hire and lead a team of field marketers and event managers, plus agencies and vendors

Skills

B2B field marketing

Team leadership

Pipeline ownership

Event marketing

Budget management

Vendor management

Travel readiness

Tools

HubSpot

Marketing analytics tools

Job description

GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

• 1% Better Every Day: small, compounding improvements across everything you ship.
• Customer Obsession: start with the customer and work backward.
• Ship Today: bias toward action and iteration over perfection.
• Find a Way: resourcefulness and ambition over constraint.
• Care: be direct, like an honest friend, even when it’s uncomfortable.
• Own It: full accountability, proactive communication, and attention to detail.

About The Role

General counsel and legal ops leaders meet GC AI in person. They sit down at our executive dinners, take meetings at invite-only forums, stop by our booth at the biggest legal conferences, and join their peers at the GC AI Summit. Once they see the platform, they buy - and then they bring their whole team. Events and field programs are one of our most reliable ways to get in front of the right buyers.

We are hiring our Director of Field and Event Marketing to turn that motion into a pipeline engine that scales with a fast-growing sales team. You will own every event and field program GC AI runs, from an executive dinner for general counsel to a multi-day conference sponsorship. You will build a field marketing team that pairs with each sales leader across Strategic, Enterprise, and our new EMEA team in London.

This role reports to the CMO and works shoulder to shoulder with the CRO and sales leadership. You'll partner daily with Account Executives, our SDR team, Demand Generation, Revenue Operations, Product Marketing, Brand, and Customer Success. Demand Generation owns account-based programs and the target account tiers; you turn those accounts into rooms full of the right people.

What You'll Do

• Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation
• Report weekly on meetings booked, pipeline created, and cost per qualified opportunity
• Own the event roadmap: GC AI Summit, sponsored conferences, executive forums, and dinners
• Design the details that make an event memorable, like the room, the guest list, the conversation, and the follow-up, and measure what people do afterward
• Score every event on audience fit and pipeline potential, and put budget behind what produces meetings
• Run every major event as an integrated campaign, from the target list and ICP definition through pre-event promotion, event strategy and execution, to post-event follow-up and measurement.
• Pair a field marketer with each sales leader across Strategic, Enterprise, and geographic mapping
• Run executive dinners and roundtables anchored on target accounts, each with an AE owner
• Launch our field program internationally
• Hold every event to pre-booked AE meetings and 24-hour follow-up
• Hire and lead a team of field marketers and event managers, plus agencies and vendors

What You’ll Bring

• 10+ years in B2B field or event marketing, including 3+ years leading a team
• A record of owning event and field pipeline, with the numbers to show it
• Experience running a large events portfolio on a seven-figure budget
• At home in the pipeline review, with AEs pulling you into their biggest deals
• Operational rigor across vendors, contracts, budgets, and on-site execution
• Hands-on with HubSpot, attribution, and event ROI dashboards
• High-growth startup experience and comfort with frequent travel

Nice to Have

• Experience in legal AI or marketing to in-house legal teams
• AI-native: you use AI for attendee briefings, personalized invites, and post-event analysis
• Experience pairing events with account-based programs and target account tiers

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).

Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.

Perks & Benefits

We proudly offer the following benefits for our full-time employees:

• Medical, Dental & Vision — Comprehensive coverage for you and your family
• Life & Disability Insurance — Added protection when you need it most
• Retirement Plan — Plan and save for your future
• Parental Leave — Time to focus on what matters most
• Continuous Development — Up to $3,000/year for job-related learning & development
• In-Office Meals — DoorDash credits for breakfast, lunch & dinner
• Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
• Company Holidays — 15 company holidays + 3 additional “Me Days”
• Home Office Setup — $500 for new hires to build out their workspace
• Cell Phone Reimbursement — $50/month toward your phone bill
• Relocation Support — Assistance to help make your move easier

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI