Director of Experiential & Brand Activation

LHH; Charlotte (NC); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

LHH is seeking an experienced Experiential Marketing Director to lead strategy and execution for a major client account. This senior role focuses on turning client goals into creative, high-impact experiences across activations, sponsorships, and live events.

The position is hybrid with 4 days in office and 1 day remote, requiring strong client leadership and the ability to drive programs from concept to on-site execution.

Qualifikationen

• Bachelor's Degree required.
• 7+ years in experiential marketing, brand activation, sponsorship, or live events.

Aufgaben

• Lead the strategic direction of a major client account and translate business objectives into experiential programs.
• Build strong relationships with senior client stakeholders and act as a trusted strategic partner.
• Oversee large-scale brand activations, sponsorship programs, live events, and multi-market initiatives.
• Lead planning, scoping, budgeting, forecasting, and overall financial health of the account.
• Manage, mentor, and develop a team of experiential marketing professionals.
• Partner with creative, production, data, CRM, and other teams to deliver integrated programs.
• Identify opportunities to expand client relationships and grow existing business.
• Provide senior-level leadership on-site during major activations and live events.

Kenntnisse

Strategic leadership

Client relationship management

Budgeting & forecasting

Team development

Presentation skills

Negotiation skills

Ausbildung

Bachelor's Degree

Jobbeschreibung

We're partnering with an established marketing agency seeking an experienced Experiential Marketing Director to lead strategy and execution for a major client account. This is a senior leadership role for someone who has spent their career in experiential marketing, brand activations, sponsorships, and live events and knows how to turn a client's business goals into creative, high-impact experiences. The ideal candidate brings a strong mix of strategic thinking, senior client leadership, team development, and hands-on knowledge of what it takes to execute complex programs successfully.

This is a hybrid role with 4 days a week in office and 1 day remote flexibility.

Responsibilities

• Lead the strategic direction of a major client account, translating business objectives into experiential marketing programs and activations.
• Build strong relationships with senior client stakeholders and serve as a trusted strategic partner.
• Oversee large-scale brand activations, sponsorship programs, live events, and multi-market initiatives.
• Lead planning, scoping, budgeting, forecasting, and overall financial health of the account.
• Manage, mentor, and develop a team of experiential marketing professionals.
• Partner across creative, production, data, CRM, and other teams to deliver integrated programs.
• Identify opportunities to expand client relationships and grow existing business.
• Provide senior-level leadership on-site during major activations and live events.

Requirements

• Bachelor's Degree
• 7+ years of experiential marketing, brand activation, sponsorship, or live event experience.
• Experience leading large-scale experiential campaigns and programs for major brands.
• Strong background managing complex client accounts and relationships with senior-level stakeholders.
• Demonstrated experience growing accounts, expanding scopes of work, or winning new business.
• Experience leading and developing multidisciplinary teams.
• Strong understanding of budgeting, forecasting, resource planning, and account financials.
• Excellent presentation, communication, and negotiation skills.
• Experience within sports, entertainment, stadium, arena, or large-venue environments is highly desirable.
• Retail and/or CPG client experience is a plus.
• Comfortable traveling and supporting live events outside of traditional business hours when needed.

Equal Opportunity Employer/Veterans/Disabled

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy