Director of Events and Business Development

PageUp People Limited; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Indiana Wesleyan University seeks a Director of Events and Business Development to lead event planning, CRM management, and outbound outreach, ensuring a strong pipeline and strategic partnerships.

You will oversee conferences and partner events, coordinate with Enterprise Learning and the Creative function, and represent Talent Studio to business partners, traveling as needed to build relationships.

Qualifications

• Bachelor's degree or equivalent experience in sales operations, events, business development, or related field.
• Experience coordinating internal and external event logistics and post-event evaluations.
• Proficiency with a CRM platform.
• Ability to travel to events.
• Strong organizational and communication skills.
• Comfort with relationship-based B2B selling.

Responsibilities

• Plan and staff enterprise events, manage CRM, and drive outreach.
• Attend conferences and partner events; build relationships and move prospects to discovery.
• Own CRM (HubSpot/Salesforce) including data hygiene, workflows, and reporting.
• Support social media and online event campaigns; track pipeline health and conversion.
• Represent Talent Studio to business and association partners; ensure no opportunity is missed.

Skills

CRM proficiency

Event management

B2B selling

Organizational skills

Communication skills

Travel willingness

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Job description

Questions? Contact the Employee Success and Care Center (formerly HR)

Director of Events and Business Development

Job no: 495267
Work type: Administrative (Full Time)
Location: Indianapolis, IN
Categories: Admissions/Recruiting/Enrollment

Job Title: Director of Events and Business Development

Reporting Relationship: Executive Director of Enterprise Partnerships

Unit: National & Global

Department: Enterprise Partnerships - IWU National & Global

Campus Location: Indianapolis Ed Center North, Indianapolis, IN

Summary of Position: Talent Studio is an enterprise of Indiana Wesleyan University's National & Global division. It serves as a concierge workforce partner for the AI era, functioning as a fractional Learning & Development partner for businesses, associations, and workforce organizations. All learning is university-backed and can stack toward accredited IWU degrees.
This role keeps the sales engine for IWU Enterprises and Talent Studio running and puts the brand in front of the right rooms. It owns the operational side of business development: planning and staffing events, managing the CRM, running outreach, and moving prospects from first contact through to a discovery conversation. The work is hands-on and fast-paced. You will spend your days planning and overseeing events, building pipeline, and representing Talent Studio to business and association partners, making sure no opportunity falls through a crack.

Duties and Responsibilities

• Coordinate internal enterprise event logistics, strategic outcomes, live-event management, and post-event evaluations. Coordinate closely with Enterprise Learning and the Creative function to align outreach with the offerings being promoted
• Plan and execute Talent Studio's presence at conferences, association meetings, partner events, and hosted experiences, from logistics and materials through follow-up. Attend events as a representative of Talent Studio. Build relationships, capture leads, and carry conversations forward
• Own the CRM environment (currently HubSpot, potentially moving to Salesforce): pipeline management, data hygiene, contact records, workflows, and reporting. Run outbound and inbound communication. Build and send email campaigns, manage responses, and keep follow-up in a timely and personal manner
• Conduct and support discovery calls and early sales conversations, handing off warm, qualified opportunities to the Enterprise Partnerships team. Help support social media platforms and online event campaigns. Track and report on pipeline health, event performance, and conversion so the team can see what is working
• Help support social media platforms and online event campaigns

Qualifications:According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

• Bachelor's degree, or equivalent experience in sales operations, events, business development, or a related field

Experience

• Experience coordinating internal and external event logistics, strategic outcomes, live-event management, and post-event evaluations
• Experience serving as organizational representative at conferences, association meetings, partner events, hosted experiences, and in one-on-one sales conversations

Required Skills

• Working proficiency with a CRM platform
• Demonstrated experience managing events end to end
• Comfort with relationship-based B2B selling and a genuine interest in talking with prospective partners
• Strong organizational skills and the ability to set and reset priorities in a fast-paced, multi-task environment
• Comfortable working in a fast-paced environment with detail-driven projects and events
• Excellent written and verbal communication, with attention to detail and accuracy
• Willingness to travel to events as needed

IWU Kingdom Diversity Statement

IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Advertised: 25 Sep 2026 US Eastern Daylight Time
Applications close: 25 Oct 2026 US Eastern Daylight Time