Director of Engineering, Communications

HelloFresh; United States; Hybrid; USD 202,000 - 270,000; Full time

Benefits offered by this job

Meal kit discount

Company pension scheme

Urban Sports Club membership

Headspace access

Flexible hours

Work From Home/Abroad options

Childcare support

Deutschlandticket allowance

Learning & development budget

Berlin office & team events

Job summary

HelloFresh is seeking a Director of Engineering, Communications, to lead the engineering organization enabling a personalised, autonomous CRM ecosystem across channels. You will set technical direction, uphold reliability, and partner with Product, Marketing and CRM to translate vision into working systems.

You will drive true personalisation, expand channel reach, and build self-service platforms with strong governance across Berlin and beyond.

Qualifications

• Proven leadership at scale with 10+ years in software engineering.
• 4+ years managing Engineering Managers or Leads.
• Experience leading teams across multiple offices and building trust without daily co-location.
• Deep technical credibility for large-scale backend, data and event-driven systems.
• Experience with AI-native engineering practices and AI-driven products.

Responsibilities

• Lead Communications engineering organisation through Engineering Leads and Staff Engineers across Berlin and Warsaw.
• Set technical direction for autonomous, self-optimising communication systems with Product, Marketing and CRM.
• Drive personalisation to ensure right message at the right time via correct channel.
• Build self-service platforms with governance and guardrails for non-engineers.
• Own reliability and operational excellence: SLOs, monitoring, incidents, on-call maturity.
• Expand channels from experiments to scalable solutions; AI agent integration.
• Mentor Engineering Leads and Staff Engineers; foster team health and standards.
• Navigate organisational change and align priorities with business outcomes.

Skills

Leadership at scale

Managing engineers

Cross-office teams

Technical credibility

Platform thinking

AI-native leadership

SRE practices

CRM/messaging domain

Conversations with product

Clear communication

Ownership mindset

AI agents experience

Privacy & consent familiarity

Subscription/e-commerce背景

Job description

Описание:

The Communications Tribe The Communications Tribe is part of HelloFresh's Growth Alliance. Our mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across our owned channels: email, push, SMS, in-app and embedded. The problems we are solving:

• How anyone with a good reason to speak to customers can do it safely and in minutes.
• How we make sure every customer gets the right message, at the right moment, through the right channel, so that our communication is truly personal.
• How we move to an autonomous, self-optimising system that continuously learns from every past interaction and gets better with each send.
• How we make sure we can reach our customers in their preferred channels.

Our vision is to decentralise how HelloFresh talks to people across the whole relationship with us: prospects, subscribers and those who have left. Setting up and steering communications stops being the job of a small group of specialists and becomes something teams across the business can do safely, on top of tools and an intelligence layer that we build and that learn from every send. That loop reaches beyond CRM, so the customer experience is coherent from the first ad someone sees to the communication that converts and retains them. As Director of Engineering, Communications, you will lead the engineering organisation that makes this real. You will set technical direction, hold the bar for reliability and operational excellence, and partner with Product, Marketing and CRM teams to turn the vision into working systems.

Задачи:

Lead the Communications engineering organisation through a layer of Engineering Leads and Staff Engineers, across Berlin and Warsaw. Own the technical strategy for an autonomous, self-optimising communication system that learns from every interaction, and turn it into reality together with Product, Marketing and CRM teams. Drive the move to true personalisation, so that every person we talk to gets the right message, at the right moment, through the right channel. Build platforms that let teams across the business create and steer communications safely and on their own, inside clear guardrails. Own the reliability and operational excellence of every system we run: SLOs, monitoring and alerting, incident management and on-call maturity, so that problems are caught before anyone downstream notices. Expand our reach into new channels, from early experiments to scaled solutions, based on how people actually want to hear from us. Lead our transformation into a GenAI-native engineering organisation, from AI-assisted development to agentic workflows embedded in everyday operations. Manage, coach and develop Engineering Leads and Staff Engineers, holding them accountable for team health, delivery and engineering standards. Navigate organisational change with maturity, keeping teams focused and motivated as priorities evolve.

Требования:

Proven leadership at scale. 10+ years in software engineering, with 4+ years managing Engineering Managers or Leads. You have led teams across multiple offices and built trust without daily co-location. Deep technical credibility. You can set direction for large-scale backend, data and event-driven systems, and you understand how applied machine learning and automated decisioning behave in production. Platform thinking. A track record of building self-service platforms that enable non-engineers to work safely and quickly, including the governance and guardrails that make that possible. AI-native leadership. You have built or scaled AI-native engineering practices and AI-driven products, not just adopted AI tools. Operational excellence mindset. Strong grounding in SRE practices: SLOs and SLIs, observability, incident management and on-call culture for systems that directly touch customers. Customer communication or personalisation domain fluency, or a strong aptitude to build it quickly. Experience with CRM, messaging, customer data or personalisation systems, and with measuring impact through experimentation, is a strong plus. Cross-functional collaboration. You work comfortably with Product, Marketing and CRM teams, and translate business outcomes into engineering priorities and back. Clear communication across disciplines, from engineers to senior business stakeholders. Low ego, high ownership, and a bias toward clarity over complexity. Experience taking a newly modernised platform from rollout to stable, self-service operation at scale. Experience building or scaling AI agents that make customer-facing decisions, with impact measured against a control group. Familiarity with consent, privacy and deliverability requirements for customer communication across multiple countries. A background in subscription, e-commerce or consumer businesses operating in many markets. Experience introducing new messaging channels, including conversational ones.

Условия:

Enjoy a discount on HelloFresh meal kits, delivered straight to your door. Build for the long-term with our company pension scheme (not available for interns/working students). Benefit from discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill. Balance your work and life with flexible hours, Work From Home/Abroad options, and a home office setup budget. Receive childcare support (not available for interns/working students). Get a monthly allowance for the Deutschlandticket to support sustainable commuting. Embrace "Learning Never Stops" with access to internal trainings and a central L&D budget (remove for interns). Work from a modern, comfortable office in Berlin-Kreuzberg and enjoy social events like team outings, Friday beers, and company runs.