Director of Ecommerce

Moultrie; United States; On-site; USD 160,000 - 260,000; Full time

Job summary

Moultrie is seeking a senior leader to own the Retailer Ecommerce P&L across Amazon and Walmart.com, guiding strategy, budgeting, and CAC-driven growth. You will direct a growing team and align with cross-functional partners to optimize content, pricing, and promotions.

The role emphasizes data-driven decision-making, inventory forecasting, and leading initiatives from 1P/3P decisions to tentpole event planning, with a focus on sustainable growth across retailer channels.

Qualifications

• 7+ years leading Amazon (Seller Central and/or Vendor Central) with full P&L ownership and revenue growth
• Experience with demand forecasting and inventory management for ecommerce platforms

Responsibilities

• Build and Lead the Retailer Ecommerce Team across Amazon, Walmart.com, and other retailer channels.
• Own the Amazon P&L: revenue, ad spend, contribution margin, and CAC as the primary return measure, plus budget and promo planning.
• Own the P&L and strategy for Walmart.com and other retailer channels with channel-specific targets and promotions.
• Report retailer ecommerce performance to the VP, Sales & Marketing and coordinate with GTM on data, timing, and content strategy.

Skills

P&L ownership

Amazon Ads

Demand forecasting

Inventory management

Team leadership

Budget planning

Content strategy

SEO listing

Vendor/partner management

A+ content

Education

Bachelor's in Marketing or related

Tools

Keepa

Helium 10

SEMrush

Job description

Own retailer ecommerce (Amazon, Walmart, and every other retailer's digital shelf where Moultrie sells) and Moultrie.com end to end: strategy, P&L, and the primary decision-making authority for growth. Retailer ecommerce is all-encompassing: any retailer.com or marketplace channel counts. Within retailer ecommerce specifically, Amazon is roughly 80% of this role's attention and decision-making load, and Walmart.com and other retailers split the remaining 20%, at the same standard of rigor.

This role owns the full P&L across Amazon and Walmart.com, with customer acquisition cost (CAC) as the return measure.

The team grows over time as retailer ecommerce and DTC responsibilities consolidate under this role.

Responsibilities:

Build and Lead the Retailer Ecommerce Team

• Own team structure, hiring, and performance standards across Amazon, Walmart.com, and other retailer ecommerce channels.
• Build and grow the team over time as retailer ecommerce and DTC responsibilities consolidate under this role.

Amazon: Strategy, P&L, and Growth Decisions (~80% of this role)

• Own the Amazon P&L: revenue, ad spend, contribution margin, and CAC as the primary return measure. Set ACOS/TACOS as supporting channel targets and hold the team to them.
• Primary decision-maker on Amazon growth: budget allocation across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP; Amazon Marketing Cloud audience targeting and online video placements; content and A+ strategy; pricing; and tentpole event planning (Prime Day, Black Friday/Cyber Monday, seasonal peaks).
• Own the 1P and 3P mix on Amazon: decide which SKUs and categories run Vendor Central versus Seller Central based on margin, control, and platform dynamics, and shift the mix as those dynamics change.
• Own promotional strategy on Amazon: deals, coupons, Lightning Deals, Vine, and the promotional calendar and cadence across tentpole events and always-on periods.
• Own the annual Amazon strategy and operating-plan process: sales and inventory forecasting by SKU, advertising and promotional budget planning, assortment decisions, cross-sell strategy across Moultrie and Moultrie Mobile, content roadmap, and item-level cost/profitability calls.
• Own new product launch strategy on Amazon: asset planning, forecasting, item setup, SEO, ad tactics, budget, and launch tracking. Make the launch go/no-go call.
• Own account health: Buy Box %, suppressed listings, unauthorized sellers, brand registry, MAP pricing, and counterfeit protection.
• Drive organic rank through content quality, review programs, and listing SEO.
• Make the call on where Amazon dollars go. No escalation required for in-channel decisions.

Walmart.com and Other Retailer Ecommerce: P&L and Strategy (~20% of this role)

• Own the P&L and strategy for Walmart.com and any other retailer ecommerce channel Moultrie sells through (Bass Pro, Cabela's, regional accounts, and beyond as the retail footprint grows). Treat each as a distinct business: different levers, different ad platforms (Walmart Connect and equivalents). Walmart brick-and-mortar is owned by the Director of Sales; this role owns Walmart.com only.
• Set channel-specific performance targets, anchored to CAC, and hold the team accountable to them at the same rigor as Amazon.
• Work with the Director of Sales on drop ship, inventory management, and other retailer ecommerce support duties for Walmart.com and other retailer channels.
• Protect brand integrity across every channel: MAP pricing, unauthorized sellers, counterfeit protection, and content standards.
• Make the call on Walmart.com and other retailer budget and promotions. No escalation required for in-channel decisions.

Cross-Functional Leadership

• Report retailer ecommerce performance to the VP, Sales & Marketing: what's working, what's not, what's next.
• Coordinate with the Digital Commerce Manager (Moultrie.com, lifecycle) to keep the promotional calendar and content strategy aligned across DTC and retailer ecommerce.
• Coordinate with GTM on category data, launch timing, and channel marketing. GTM's retailer .com content work for Walmart, Bass Pro, and Cabela's is a shared service: GTM executes the content; this role sets the strategy and targets it feeds.
• Align with the Director of Sales on pricing and promotional strategy, so retailer ecommerce and brick-and-mortar pricing and promotions move together.
• Partner with Product, Operations, and Finance on inventory, margin guardrails, and forecast accuracy.

Basic Qualifications:

• 7+ years leading Amazon (Seller Central and/or Vendor Central), with full P&L ownership and demonstrated revenue growth at comparable scale
• Experience with demand forecasting and inventory management for ecommerce platforms: purchase orders, stocking levels, and replenishment planning
• Track record delivering against a full growth scorecard: revenue growth, market share, profitability, and CAC, not just channel-level ACOS or ROAS
• Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP), including budget allocation and tentpole event planning (Prime Day, BFCM)
• Hands-on experience with A+ content, brand store management, listing SEO, and review programs
• Experience managing outside vendors or consultants: evaluating their work, redirecting scope, and building capability in-house
• People leadership experience: has built or managed a team, not only executed as an individual contributor
• Track record making autonomous budget and strategy decisions, not just executing someone else's plan
• Bachelor's in marketing, business, or related field

Preferred Qualifications:

• Walmart Seller Center/Vendor Center and Walmart Connect experience
• Hands-on with third-party Amazon analytics tools (Keepa, Helium 10, SEMrush, or similar)
• Background in outdoor, sporting goods, or consumer electronics
• Comfortable operating without a large agency behind them: this is a lean team
• Demonstrated AI fluency: uses AI tools to accelerate analysis, copy, and reporting