Director of E-commerce and Digital Strategy

Sock Club; Austin (TX); Hybrid; USD 125,000 - 200,000; Full time

Job summary

An innovative company is seeking a Director of E-commerce and Digital Strategy to spearhead their e-commerce operations. This role involves leading a talented team, optimizing the full-funnel user experience, and driving growth through strategic SEO and digital marketing initiatives. With a focus on collaboration across departments, you will manage significant advertising budgets and leverage data-driven insights to enhance performance. Join a dynamic environment where your creativity and leadership can make a significant impact on the company's growth trajectory.

Benefits

Performance incentives

Benefits package

Professional development

Growth opportunities

Collaborative environment

Qualifications

• 5+ years in digital marketing with management experience.
• Proven success in B2B e-commerce and digital marketing campaigns.

Responsibilities

• Lead B2B e-commerce strategy with full P&L responsibility.
• Manage a digital marketing team and optimize user journey.

Skills

Digital Marketing

SEO

UX Design

CRO

Paid Media Management

Team Leadership

Data Analysis

B2B E-commerce

Education

Bachelor's Degree in Marketing or related field

Tools

Hubspot

GA4

Webflow

Hotjar

VWO

Optimizely

Job description

Director of E-commerce and Digital Strategy

Join to apply for the Director of E-commerce and Digital Strategy role at Sock Club.

About Us

Are you passionate about solving hard problems, enjoy working with driven and talented people, and like to add your creative touch? At Sock Club, we love delivering memorable experiences and quality custom products in innovative ways. We've worked with brands like Google and LinkedIn, and clients such as Bad Bunny, Billie Eilish, and Kacey Musgraves.

We believe no task is insurmountable when you cultivate a collaborative team of innovative minds who understand and share our vision.

The Opportunity

We seek an experienced Director of E-commerce and Digital Strategy to lead our e-commerce operations. This role is ideal for a performance-driven leader skilled in full-funnel optimization, SEO, UX, and managing paid media at scale. You will oversee the full e-commerce experience on custom.sockclub.com, including site performance, CRO, SEO, and strategy.

This position reports to the VP of Marketing and requires collaboration across Marketing, Sales, Creative, Development, and Customer Service teams to support our growth.

Primary Responsibilities

• Own the B2B e-commerce strategy, including traffic acquisition and conversion, with full P&L responsibility for digital revenue.
• Lead efforts to regain #1 Google ranking for "custom socks" and improve organic search strategy.
• Develop and execute a roadmap for UX, CRO, and SEO based on data, customer insights, and business priorities.
• Lead, develop, and grow a digital marketing team (currently 2+ direct reports).
• Improve the full-funnel user journey for direct buyers and resellers.
• Build an experimentation framework to test and scale new features and content.
• Expand B2B paid social campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Manage a monthly advertising budget of ~$100,000, with potential to scale.
• Enhance presence on industry listing sites and digital marketplaces.
• Optimize product discovery, bundling, and upselling to increase AOV and sales velocity.
• Use analytics tools like GA4 and heatmaps to inform decisions.
• Align e-commerce initiatives with Sales and Customer Service.
• Track and report key KPIs such as organic traffic, CPL, CAC, ROAS, and conversion rates.
• Collaborate across departments to align digital strategies with business goals.
• Stay updated on e-commerce trends, industry shifts, and MarTech developments.

Qualifications

• 5+ years in digital marketing, with 2+ years in management.
• At least 3 years in B2B e-commerce.
• Proven success managing digital marketing campaigns.
• Strong SEO background.
• Experience with CRO, UX, and growth experimentation.
• Proficiency with Hubspot, GA4, Webflow, Hotjar, VWO, Optimizely, etc.
• Experience with paid social across Google, Meta, LinkedIn, and programmatic platforms.
• Technical skills in Java, Python, or similar are a plus.
• Ability to leverage AI tools for marketing automation and personalization.
• Knowledge of digital marketplaces.
• Experience managing and mentoring teams.
• Ability to manage significant advertising budgets effectively.
• Data-driven with strong analytical skills.
• Excellent communication and leadership skills.

What We Offer

• Salary: $125,000 - $200,000
• Performance incentives
• Benefits package
• Impact in a growing company
• Collaborative environment
• Professional development
• Growth opportunities

Our Culture

We value curiosity and support personal growth, fostering an environment of continuous learning, innovation, and development.

Location

Hybrid in Austin, TX (3 days in-office, 2 remote).

We are an equal opportunity employer committed to diversity and encourage candidates from all backgrounds to apply.