Director of E-commerce

Encore Technologies; Northern (KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Encore Technologies is seeking a Director of E-commerce to own the end‑to‑end ecommerce engine for a nine-figure DTC brand. You will drive CRO, merchandising, and conversion optimization with a fast, remote team and no red tape.

You’ll lead Shopify development, collaborate across marketing, product and ops, and report directly to the Head of Marketing. Ideal candidates have deep CRO and leadership track records in high‑growth ecommerce.

Qualifications

• E-commerce leadership experience, ideally at a nine-figure DTC brand.
• A true doer mentality. You can execute and diagnose problems with minimal support.
• Deep CRO expertise: identify root causes and fix UX, speed, or offer issues.
• A merchant's mindset: push hero products, simplify choices, and promote value.
• Low ego, high standards with autonomy in ambiguous environments.

Responsibilities

• Own site conversion rate as the north star, balancing it with AOV, margin and CX.
• Lead site merchandising end to end across landing pages, navigation, collections and PDPs.
• Build and execute testing roadmaps using qualitative and quantitative insights.
• Manage Shopify roadmap: features, maintenance, account experience and SEO.
• Collaborate with Acquisition, Brand, Retention, Product, and Ops on launches and promos.
• Lead in-house Shopify developer plus agencies, reporting to Head of Marketing.

Skills

Ecommerce leadership

CRO expertise

Merchandising strategy

Autonomy

Job description

What we’re looking for

A profitable, self-funded US-based DTC craft brand that has helped over one million people learn to crochet since 2020 is looking for a Director of E-commerce. With no investors and a lean, fully remote team, this company moves fast, ships often, and is building toward becoming an iconic, obsession-worthy brand. This is a rare chance to fully own the e-commerce engine of a nine-figure business with zero red tape.

What You’ll Be Doing

• Own site conversion rate as your north star, balancing it against AOV, margin, and customer experience.
• Lead site merchandising end to end, deciding how products show up across landing pages, navigation, collections, PDPs, promotions, and launch moments.
• Build and execute testing roadmaps, using quantitative and qualitative insights (session recordings, experiments, customer feedback, purchase data) to remove whatever is preventing more people from buying.
• Manage the Shopify roadmap, including feature builds, site maintenance, customer account experience, and SEO.
• Partner with Acquisition, Brand, Retention, Product, and Ops, using customer behavior and sales data to influence launch quantities, promotional calendars, and merchandising priorities.
• Lead an in-house Shopify developer plus agencies and freelancers, reporting directly to the Head of Marketing.

Requirements

• E-commerce leadership experience, ideally at a nine-figure DTC brand.
• A true doer mentality. You can personally execute and diagnose problems without a large support team, not just direct one.
• Deep CRO expertise. You know whether a conversion problem comes from the offer, positioning, merchandising, UX friction, site speed, traffic quality, or technical limitations, and how to fix it.
• A merchant's mindset. You know when to push hero products, simplify choice, or introduce promotions to maximize both customer value and business results.
• Low ego, high standards. You give and take feedback with equal grace and thrive with lots of autonomy and ambiguity.

Nice to Have

• Strong Manager-level candidates with a track record that suggests they can grow into director-level ownership will also be considered.