Director of Digital Strategy & Direct Bookings

Arlo Hotels; New York (NY); On-site; USD 155,000 - 185,000; Full time

Job summary

Arlo Hotels is seeking a dynamic Corporate Director of Digital Strategy to steer the brand's digital footprint, drive direct bookings on the Arlo website, and achieve Sales & Revenue goals for the Arlo Hotels Brand. This role requires strategic leadership across marketing, eCommerce, and technology to optimize performance.

You will lead integrated campaigns, manage CMS and CRM platforms, collaborate with cross-functional teams, and guide vendor partnerships to grow traffic, conversions, and

Qualifications

• 5-10 years proven experience in digital marketing and E-Commerce.
• Strong track record in online revenue generation.

Responsibilities

• Manage all aspects of digital and eCommerce operations and drive online bookings.
• Oversee online strategy, campaigns, and vendor management.
• Utilize CMS to manage the Arlo Hotels website and optimize user experience.
• CRM and Email Marketing campaigns with Cendyn and reporting.
• Plan and execute SEO campaigns and SEM PPC and paid social.
• Collaborate with Revenue, Sales, IT, F&B and property teams.
• Manage advertising spend on P&L and E-Commerce budget.
• Evaluate end-to-end customer experience across multiple channels.

Skills

Digital marketing

E-commerce

CRM platforms

Email marketing

SEO

PPC

Education

Master or Bachelor degree

Tools

Wordpress

Cendyn

Google Analytics

Amadeus

WIHP

Job description

Arlo Hotels is seeking a dynamic Corporate Director of Digital Strategy to steer the brand's digital footprint, drive direct bookings on the Arlo website, and achieve Sales & Revenue goals for the Arlo Hotels Brand. This role requires strategic leadership across marketing, eCommerce, and technology to optimize performance.

You will lead integrated campaigns, manage CMS and CRM platforms, collaborate with cross-functional teams, and guide vendor partnerships to grow traffic, conversions, and