Digital Strategy Director: Drive Direct Bookings and Growth

Arlo NoMad; New York (NY); On-site; USD 155,000 - 185,000; Full time

Job summary

Arlo Hotels is seeking a dynamic Corporate Director of Digital Strategy to own the brand’s digital footprint and drive direct bookings on the Arlo site. You will oversee online strategy, campaigns, CMS, CRM/email marketing, and SEO/SEM efforts across multiple properties.

Lead a cross-functional team, manage vendor partnerships, and optimize conversions. Requires 5–10 years in digital marketing with hotel industry experience and a strong analytics background.

Qualifications

• 5-10 years proven working experience in digital marketing and E-Commerce.
• Strong commercial background with proven track record in online revenue generation.
• Demonstrable experience managing metasearch, SEO, PPC, display and paid social campaigns.
• 5+ years experience working with CRM platforms and executing email marketing campaigns.
• HTML coding experience strongly preferred.
• Strong analytical skills and data-driven thinking, solid knowledge of Excel and website analytics tools (e.g., Google Analytics).
• Strategic planning and goal setting and excellent project management skills.
• Strong communication and organizational skills.
• Hotel industry experience highly preferred.

Responsibilities

• Manage all aspects of digital and eCommerce operations, drive direct bookings.
• Oversee online strategy, campaigns, and third-party vendor management.
• Utilize CMS (WordPress) to manage Arlo Hotels website and landing pages.
• Execute CRM/email marketing campaigns with Cendyn and reporting.
• Manage SEM campaigns on Google Ads/Bing and retargeting ads.
• Plan and execute all SEO campaigns and content marketing for Arlo Blog.
• Oversee metasearch campaigns (WIHP) and optimize channel spend.
• Collaborate with Revenue, Sales, IT, F&B and properties on traffic initiatives.

Skills

Digital marketing

E-Commerce

SEO

PPC

Paid social

CRM

Email marketing

HTML

Data analysis

Excel

Project management

Communication

Hotel industry experience

Education

Bachelor's degree

Master's degree

Tools

WordPress CMS

Cendyn

Google Analytics

Google Ads

Bing Ads

Amadeus

WIHP

Job description

Arlo Hotels is seeking a dynamic Corporate Director of Digital Strategy to own the brand’s digital footprint and drive direct bookings on the Arlo site. You will oversee online strategy, campaigns, CMS, CRM/email marketing, and SEO/SEM efforts across multiple properties.

Lead a cross-functional team, manage vendor partnerships, and optimize conversions. Requires 5–10 years in digital marketing with hotel industry experience and a strong analytics background.