Director of Digital Marketing Services

GN Group; Vancouver (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health & Wellness: medical, dental, &

401(k) with company match

Generous PTO

Job summary

Audigy, part of GN Hearing, is seeking a Director of Digital Marketing Services to lead a 10+ person team and shape the strategic roadmap for member-facing digital services. You will drive growth across channels, collaborate with SBUs, and optimize campaigns to improve outcomes for hearing healthcare practices.

The role emphasizes leadership, analytics, and process development with a strong technical background in digital marketing execution.

Qualifications

• Experience developing, managing, and selling digital marketing services.
• Strong analytical skills and results-focused approach.
• Proven ability to design national and local digital marketing campaigns.

Responsibilities

• Lead a 10+ person digital marketing team including strategists and paid media experts.
• Set a strategic road map for member-facing digital services and products.
• Oversee revenue, utilization growth, and retention of digital services.
• Collaborate with SBUs and creative teams to test messaging and CTAs.
• Maintain department-level P&L and budget across multiple service lines.
• Direct management of four managers and oversight of four areas.

Skills

Digital marketing leadership

Marketing mix mastery

Analytics & attribution

SEO/SEM

Google Analytics

CRM software

Team management

Cross-functional collaboration

Strategic roadmapping

Education

Bachelor’s degree in marketing or related field

Tools

Marketing automation

CRM systems

Job description

Director of Digital Marketing Services

Why Work for Audigy? Audigy has been named one of The Oregonian’s 2025 Top Workplaces — a recognition that reflects our people-first culture and our shared drive to do meaningful, impactful work every day. At Audigy, everyone contributes to a bigger mission: helping our members and their teams achieve their personal, professional, and financial goals through business success. We’re passionate about unlocking potential — in our members, in their teams, and in ourselves. Our success is built on empowering others to grow, thrive, and reach new heights. That’s why we’re committed to being an employer of choice — a place where you can do great work with great people and make a real difference. Culture We’re looking for someone who’s not just willing but excited to be part of a professional, people-first culture. As a member of the Marketing Shared Services team, you’ll embody the values we hold high: teamwork, resilience, and strategic thinking. You take pride in delivering exceptional work, love collaborating with others, and believe that when one of us wins, we all win. At Audigy, whether we’re celebrating success or learning from challenges, we do it together. If you’re ready to join a Top Workplace that’s making a real impact and changing lives — we’d love to meet you.

Compensation & Benefits

• Competitive Pay: Salary dependent on experience, plus a $125 monthly cell phone allowance and a performance-based incentive plan
• Health & Wellness: Robust medical, dental, and vision coverage, plus a free membership to Cascade Athletic Club
• Financial Security: 401(k) with a generous company match
• Work-Life Balance: Generous PTO and paid company holidays
• Life & Family Benefits: Paid parental and family leave, daycare
• Flexible Spending Account, and a hearing instrument benefit
• Professional Growth: Education reimbursement to support ongoing learning
• And more ways we invest in you: Additional perks and programs designed to support your well-being and success

Work arrangement

This is a hybrid position that requires regular in-office work. Candidates must reside in the greater Vancouver–Portland metropolitan area.

POSITION SUMMARY

The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our members. This person will be responsible for setting a strategic road map of Audigy’s member-facing digital services and products and leading the team that will deliver on that road map. Reporting to the Vice President of Marketing and operating cross-functionally with our member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our members’ digital marketing services and products in patient-focused hearing healthcare. The ideal candidate has a blend of skills in team leadership, data analysis, and process development, with a strong technical background in digital marketing execution.

KEY RESPONSIBILITIES & PERFORMANCE OBJECTIVES

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Strong member-focused advocate and empathetic patient-centered orientation
• Lead the integration of digital services and analytics into all aspects of our members’ local market strategies
• Foster a team culture of continuous process improvement and innovation
• Increase flow (prospects/leads) for our members’ audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media
• Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls to action, etc.
• Maintain a department-level P&L and budget with multiple service lines
• Oversee revenue, utilization growth, and retention in our digital marketing services and products
• Oversee the creation and implementation of content strategies for our digital marketing campaigns
• Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, account managers, and paid media experts
• Direct management of four managers and oversight of four distinct areas of the digital marketing department

WHAT YOU BRING

• Preferred Experience: Experience developing, managing, and selling digital marketing services required.
• Demonstrable experience in designing and implementing successful national- and local-level digital marketing campaigns required.
• Highly analytical with strong process-building and results-focused outlook.
• Strong understanding of how all current digital marketing channels function.
• Experience with marketing analytics and marketing attribution modeling.
• Solid knowledge of online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
• Understanding of web design and software-development processes.
• Excellent analytical and project-management skills.
• Strong team management and communication (written and verbal) skills.
• Sense of ownership and pride in your performance and its impact on company’s success.
• Critical-thinking and problem-solving skills.
• Alignment with our core values that include partnership, leadership, and commitment.
• Strong time-management skills.
• Strong interpersonal and communication skills.
• A minimum of 5 years of experience leading digital marketing teams, including people management.
• Preferred Education: Bachelor’s degree in marketing, business, digital technologies, or relevant field.

WORKING ENVIRONMENT

• Work in office is required, with occasional hybrid work permitted based on business needs.
• Occasional national travel required.
• This is a full-time role Monday through Friday, 8:00 AM to 5:00 PM.
• This salaried role may require occasional flexibility outside of standard business hours to support team and business priorities.

PHYSICAL DEMANDS

• This position will spend long hours sitting and using office equipment and computers, which can cause muscle strain.
• This position will also have to do some lifting of supplies and materials from time to time.
• This position may require standing for long periods of time.

Equal Opportunity Employer

Audigy helps its members and their teams realize and achieve their personal, professional, and financial goals through the success of the business. We deliver impact for our teams, our members, and their patients through partnership, leadership, and commitment. Audigy is part of GN Hearing, which operates in more than 90 countries across the world. GN Hearing is an equal opportunity/affirmative action employer committed to cultural diversity in the workplace. GN Hearing openly supports and is fully committed to the recruitment, training, and promotion of all individuals, without regard to race, color, creed, religion, national origin, ancestry, sexual orientation, disability, age, gender, maternity, marital status, status with regard to public assistance, or any other classification protected by state, federal, or local law or ordinance. Founded in 1869, GN Group has more than 6,000 employees. View The EEO Is the Law poster and its supplement.

Disability Accommodation: If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email [e-mail]. This email is provided for the purpose of supporting applicants who have a disability that prevents them from being able to apply online. Only emails received for this purpose will be returned. Emails left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

#LI-Audigy

As part of the GN family of companies, Audigy is driven by a shared passion for helping people hear and live better. At Audigy, people come first—our members, their teams, and our employees. For over 20 years, we’ve brought together talented, driven individuals to help private-practice owners and healthcare leaders succeed. Our nationwide team of experts supports hearing care practices, ENT clinics, and health systems across the U.S., helping them stay independent, patient-focused, and profitable. Our mission is to help our members, their teams, and our employees achieve personal, professional, and financial goals. At Audigy, you’ll find a collaborative, supportive environment where your work makes a real impact.

FEDERAL HEALTH CARE PRICE TRANSPARENCY REQUIREMENTS

The Federal Health Care Price Transparency Requirements have created Machine Readable Files to make public the financial arrangements in place between heath plans and providers. These files are designed to be read by a computer and are intended to be available at the industry level for health care researchers, policymakers, analytics companies and applications software to have access to health plan costs nationally on an aggregate basis for the first time. Machine-readable files are a requirement of the Transparency in Coverage Final Rule. Health insurers are required to publicly display certain health care price information via machine-readable files on their websites. GN’s (ReSound, Beltone and Audigy) medical provider, BCBSMN will have “Transparency in Coverage” (TiC) information available. (Note: retained but omitted click link.)