Director of Digital Marketing & Growth Strategy

Central Garden & Pet Company; Neptune City (NJ); Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

Central Garden & Pet Company in Neptune City, NJ is seeking a Director of Digital Marketing to lead strategy, execution, and optimization across the Dog & Cat portfolio. This role drives consumer awareness, engagement, acquisition, and conversion through paid and organic channels, influencer partnerships, and content programs.

You will oversee media investments, campaign performance, and a team of digital marketing professionals, leveraging data-driven insights and cross-functional collaboration

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8–10 years of progressive digital experience, including leadership of integrated paid/owned media strategies.
• 5+ years of experience managing teams, agencies, and cross-functional initiatives.
• Advanced expertise in paid search, paid social, performance marketing, and budget management.
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, YouTube, and emerging platforms such as Reddit, LLMs.
• Demonstrated experience in managing teams owning organic social, influencer and creator marketing, affiliate programs, and digital content strategy, across multiple brands simultaneously.
• Strong analytical capabilities, including GA4, attribution, campaign measurement, and marketing ROI.

Responsabilités

• Develop and lead digital marketing strategy for multiple brands across paid, owned, influencer, and affiliate channels.
• Lead a team of digital marketing professionals and collaborate with agencies and partners.
• Oversee integrated campaign planning to maximize reach, engagement, and conversions.

Connaissances

Digital marketing leadership

Integrated paid/owned media

Analytics & GA4

Team leadership

Budget management

Platform proficiency (Google Ads, Meta

Formation

Bachelor's degree in Marketing, Business, Communications, or related field

Outils

GA4

Google Ads Console

Meta Ads Manager

TikTok Ads

YouTube Ads

Reddit Ads

Description du poste

Central Garden & Pet Company in Neptune City, NJ is seeking a Director of Digital Marketing to lead strategy, execution, and optimization across the Dog & Cat portfolio. This role drives consumer awareness, engagement, acquisition, and conversion through paid and organic channels, influencer partnerships, and content programs.

You will oversee media investments, campaign performance, and a team of digital marketing professionals, leveraging data-driven insights and cross-functional collaboration