Director of Digital Marketing & Audience Growth

Sony Pictures Entertainment, Inc; Culver City (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Sony Pictures Entertainment is seeking a Director of Digital Marketing for the Game Shows Group in Culver City, CA (On-Site). You will own CRM, lifecycle, SMS, and loyalty initiatives across Wheel of Fortune, Jeopardy!, and related properties, guiding audience engagement and first-party data strategy.

You will lead SEO, website evolution, and cross-functional collaboration with Technology, Production, Partnerships & Integrations, and other teams to maximize audience acquisition and retention.

Qualifications

• Bachelor’s degree preferred.
• 10+ years of experience in digital marketing, including CRM, lifecycle, audience engagement.
• Experience leading loyalty or audience engagement programs and website evolution.
• Strong leadership, communication and cross-functional collaboration skills.

Responsibilities

• Lead digital audience strategy across acquisition, engagement and retention, including CRM, SMS, lifecycle/journeys, websites and loyalty across Game Shows Group properties and platforms.
• Develop and optimize audience journeys that drive acquisition, engagement and retention while connecting owned digital experiences with linear viewing, streaming and other consumer touchpoints.
• Identify opportunities to use owned digital channels and first-party audience capabilities to support programming launches and initiatives, affiliate opportunities, integrations, sweepstakes, stunts, and other marketing priorities.
• Lead SEO, AIO, and discovery optimization strategies to expand organic reach and improve content visibility.
• Drive modernization and optimization of the Wheel Watchers Club and Jeopardy! CRM ecosystems, personalization, loyalty development, and cross-platform optimization.
• Collaborate with Technology to translate objectives into CRM requirements and ensure data pipelines and marketing tech align with goals.
• Lead the ongoing evolution of group sites and experiences to enhance data capture and audience engagement.

Skills

CRM

Lifecycle marketing

Audience engagement

SEO

Team leadership

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

Sony Pictures Entertainment is seeking a Director of Digital Marketing for the Game Shows Group in Culver City, CA (On-Site). You will own CRM, lifecycle, SMS, and loyalty initiatives across Wheel of Fortune, Jeopardy!, and related properties, guiding audience engagement and first-party data strategy.

You will lead SEO, website evolution, and cross-functional collaboration with Technology, Production, Partnerships & Integrations, and other teams to maximize audience acquisition and retention.