Director, Digital Marketing & CRM Strategy

Sony Pictures Entertainment

Culver City (CA)

On-site

USD 102,000 - 140,000

Full time

14 days+

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Job summary

Sony Pictures Entertainment’s Game Shows Group in Culver City seeks a Director of Digital Marketing to lead CRM, lifecycle, SMS, and website initiatives across Wheel of Fortune, Jeopardy!, GSN, and FAST platforms. You will shape the connected digital ecosystem to acquire and retain audiences, drive loyalty programs, and optimize first-party data usage.

You’ll manage the Wheel Watchers Club and Jeopardy! CRM programs, collaborate with Technology for site evolution, and oversee cross-brand

Qualifications

10+ years in digital marketing including CRM, lifecycle, audience engagement
Experience with multi-channel programs (email, SMS, loyalty)
Proven ability to lead website evolution and audience growth
Strong leadership and cross-functional collaboration across large teams
Experience presenting to senior stakeholders and managing external vendors
Knowledge of first-party data strategies and analytics

Responsibilities

Lead omnichannel CRM and lifecycle strategy across channels
Drive audience journeys that connect digital experiences with TV viewing
Oversee Wheel Watchers Club and Jeopardy! CRM ecosystems and loyalty initiatives
Collaborate with Production, Partnerships, Streaming, and Marketing teams
Lead vendor selections for digital platforms and agencies
Manage a Senior Content Manager and external agencies