Director of Digital Engagement

The University of Texas at Austin; Austin (TX); On-site; USD 152,100 - 185,900; Full time

Benefits offered by this job

Standard office environment

Competitive pay

Job summary

A leading educational institution in Austin seeks a Director of Digital Engagement to spearhead digital marketing initiatives and enhance the university's online presence. The candidate will develop a comprehensive digital engagement strategy, manage marketing platforms, and oversee social media governance. Qualified applicants should possess over seven years in digital marketing with expertise in Adobe Experience Manager and project management. Competitive salary upwards of $169,000, depending on qualifications.

Qualifications

• 7+ years of progressive experience in digital marketing and web management.
• Proven leadership managing digital strategies and teams.
• Expertise in Adobe Experience Manager and digital campaign tools.

Responsibilities

• Develop and execute a digital engagement strategy.
• Oversee enterprise use of marketing platforms.
• Lead social media strategy and governance.

Skills

Digital marketing expertise

Project management

SEO best practices

Leadership skills

Analytical skills

Education

Bachelor’s degree in marketing or related field

Master’s degree preferred

Tools

Adobe Experience Manager

CRM systems

Google Analytics 4

Job description

Position Overview

• Title: Director of Digital Engagement
• Department: Dell Medical School
• Location: UT Main Campus
• Hours: 40 hours per week
• FLSA Status: Exempt
• Start Date: Immediate
• Duration: Expected to Continue
• Open to: All Applicants

Responsibilities

• Digital Strategy & Leadership:
  • Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals.
  • Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user‑centered experiences.
  • Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI.
  • Stay at the forefront of emerging digital trends, tools and platforms—including automation and generative AI—and identify opportunities for innovation.
• Platform & Campaign Management:
  • Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO.
  • Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement.
  • Direct email marketing operations, including campaign design, automation, testing and performance analysis.
  • Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners.
• Social Media & Community Engagement:
  • Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management.
  • Provide consultation to leadership and internal clients managing affiliated or program-based social accounts.
  • Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments.
• Team Leadership & Collaboration:
  • Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals.
  • Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues.
  • Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives.
  • Contribute to the development of institutional digital policies, governance models and workflows.

Knowledge, Skills and Abilities

• Deep expertise in digital marketing, social media and content management systems with strong knowledge of AEM, CDPs, CRMs and email marketing platforms.
• Strong understanding of SEO and GEO best practices, able to integrate them into web, social and digital advertising strategies to maximize visibility and reach.
• Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts.
• Demonstrated success in planning, executing and optimizing cross‑platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn) with a focus on measurable performance outcomes.
• Advanced proficiency with analytics platforms such as Google Analytics 4, Adobe Analytics and Meta Business Suite, capable of generating insights that guide strategy, optimize performance and demonstrate ROI.
• Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance.
• Strong understanding of data‑driven marketing, including segmentation, targeting, retargeting and automation.
• Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships.
• Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership.
• Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges.

Other Job Duties may apply as assigned

Required Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field.
• At least seven years of progressively responsible experience in digital marketing, web/content management or related fields.
• Demonstrated leadership experience managing digital strategy, teams and platforms at scale.
• Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools.
• Experience administering and optimizing customer relationship management systems to support audience engagement and campaign performance.
• Strong project management and organizational skills with the ability to balance multiple priorities.
• Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Master’s degree in marketing, communications, business or a related field.
• Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals.
• Advanced expertise in social media strategy, including editorial planning, community engagement and governance for enterprise-level accounts.
• Demonstrated success in managing cross‑platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn), with a focus on performance optimization and ROI.
• Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI.
• Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance.
• Demonstrated experience leading SEO and GEO strategies within a large, multi‑site organization, with proven results in increasing organic visibility and local search performance.
• Familiarity with UT Austin systems, policies and procurement processes.
• Evidence of success in leading enterprise-level digital transformation or innovation initiatives.
• Adobe Experience Manager
• Adobe Analytics

Salary Range

$169,000 + depending on qualifications

Working Conditions

• Standard office environment
• Repetitive use of a keyboard

Required Materials

• Resume/CV
• Three work references with contact information; at least one reference should be from a supervisor
• Letter of interest

Application Instructions

Non‑employees will submit a resume upon first application and can subsequently upload additional materials in the Application Questions section. Current University employees or contingent workers must apply through Workday in Find UT Jobs. Please review the instructions to ensure all required materials are uploaded before submitting your application.

Equal Opportunity Employer

The University of Texas at Austin, as an equal‑opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity or expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not disclose the pay of other employees or applicants unless the disclosure is required by law, part of an investigation, or consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I‑9 form and present acceptable documents no later than the third day of employment.

E‑Verify

• E‑Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

Compliance

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act. The Clery Act requires all prospective employees to be notified of the availability of the Annual Security and Fire Safety report.