Director of Demand Generation

Swayable; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Generous PTO

Equity Options

401k plan

FSA

Job summary

Swayable is seeking a high-performing Director of Demand Generation and Marketing Operations in New York. Lead the inbound system, design multi-channel campaigns, and optimize HubSpot to drive high-intent pipelines.

Role collaborates with Revenue Operations and Sales, applying AI to targeting, measurement, and workflows. Hybrid work with in-office 3x/week in Williamsburg, Brooklyn; salary $140,000–$160,000 dependent on experience.

Qualifications

• 7-10+ years of experience in demand generation, marketing operations, growth, or performance marketing.
• Demonstrated track record of building pipeline-focused programs that drove measurable revenue outcomes.
• HubSpot expertise across marketing automation, workflows, sequences, lead scoring, lifecycle management, and attribution reporting.
• Strong email marketing fundamentals including deliverability, segmentation, cadence design, and A/B testing.
• ABM experience: designing and running targeted account-based programs in coordination with Sales.
• Analytical mindset: able to build attribution models and interpret funnel data for leadership.
• Proven ability to build from scratch in an environment with limited playbooks; create structure and move fast.
• Generous PTO; Equity Options; 401k plan; FSA.

Responsibilities

• Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets.
• Redesign how we work with AI and apply AI advancements to targeting, execution, measurement, and workflows to boost pipeline.
• HubSpot Administration: lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting.
• Email marketing: own list segmentation, cadence design, deliverability, A/B testing, and performance optimization.
• Inbound handling: partner with Revenue Operations to design end-to-end inbound motion with clear SLAs.
• ABM programs: build targeted account-based programs with Sales on account selection and multi-channel coordination.
• Website and SEO: improve conversion, landing pages, and organic search; shape conversation strategy.
• Funnel reporting and attribution: define marketing-sourced metrics and deliver reports.
• Martech stack: optimize tools, manage vendors and external agencies.
• Develop ICPs with Revenue Ops and Sales to sharpen targeting and reporting.

Skills

Demand Generation

Marketing Operations

Growth Marketing

Performance Marketing

HubSpot

Email Marketing

ABM

Analytics

Building from scratch

Tools

HubSpot

Job description

**Swayable is in office 3x a week in Williamsburg, Brooklyn

About Swayable:

Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Check our our values & culture deck to learn more: https://tinyurl.com/4zjchwzs

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

About The Role:

We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile. Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.

This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands‑on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer.

What You’ll Do:

• Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets


• Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort.


• HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting


• Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization


• Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales‑ready handoff, with clear definitions, routing logic, and SLAs.


• ABM programs: build targeted account‑based programs for priority segments, working closely with Sales on account selection, personalized outreach, and multi‑channel coordination


• Website and SEO: partner with web resources to improve conversion, landing page performance, and organic search; own conversation strategy.


• Funnel reporting and attribution: instrument the full funnel, define marketing‑sourced pipeline metrics, and deliver reporting.


• Martech stack: own and optimize the marketing technology stack; evaluate tools and vendors; manage external lead generation agency and contractor relationships.


• Develop and optimize ICPs in partnership with Revenue Operations and Sales. The ability to synthesize firmographics, behavior, and intent to sharpen targeting and inform reporting and strategy.

Who You Are:

• 7-10+ Years of Experience in Demand Generation, Marketing Operations, Growth, or Performance Marketing roles.


• Demonstrated track record of building pipeline‑focused programs that drove measurable revenue outcomes, not just lead volume


• HubSpot expertise across marketing automation, workflows, sequences, lead scoring, lifecycle management, and attribution reporting


• Strong email marketing fundamentals including deliverability, segmentation, cadence design, and A/B testing


• ABM experience: designing and running targeted account‑based programs in coordination with Sales


• Analytical mindset: comfortable building attribution models, interpreting funnel data, and presenting pipeline performance to leadership


• Proven ability to build from scratch in an environment with limited playbooks; you create structure rather than inherit it


• Generous PTO


• Equity Options


• 401k plan, FSA


• Salary: $140,000-$160,000, dependent on experience

Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Swayable’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A \"recently separated veteran\" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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