Strategic Sales Director

Higher Ground Labs; New York, Northern (NY, KY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Generous PTO

Equity options

401k plan

Professional development

Job summary

Swayable, based in New York, seeks an enterprise sales leader to own the full sales cycle for large brands. The role focuses on hunting new business, building executive relationships, and driving strategic marketing outcomes.

The position requires 5+ years in marketing tech sales, strong communication, and a track record of quota attainment. Hybrid work with in-office three days per week is offered along with comprehensive benefits.

Qualifications

• 5+ years of experience in marketing tech sales.
• Proven track record of hunting new business and meeting quotas.
• Excellent communication, presentation, and relationship-building skills.
• Strong knowledge of industry trends, pricing models, and platforms.
• Ability to think strategically and manage complex sales cycles.
• Autonomy to stay organized and report progress weekly.
• Startup experience is a strong plus.
• Existing relationships with Fortune 500 marketers or top agencies.

Responsibilities

• Own the full new business sales cycle from prospecting to close for large enterprise brands.
• Hunt for and create opportunities within target accounts through outbound efforts and referrals.
• Develop account strategies identifying entry points, stakeholders, and priorities.
• Build relationships with senior marketing leaders including CMOs and VPs.
• Lead consultative sales conversations aligning Swayable to marketing priorities.
• Navigate multi-stakeholder buys and create executive champions.
• Create tailored presentations, proposals, and RFP responses.
• Maintain a high-quality pipeline and meet quarterly/annual targets.
• Maintain pipeline visibility in CRM with deal progress and next steps.

Skills

Sales Experience

Marketing Tech

Communication

CRM Software

Strategic Selling

Tools

HubSpot

Salesforce

Microsoft Office

Job description

Location: Our office is based in Williamsburg, Brooklyn, NY, and we are in-office 3 days per week.

Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Check our values & culture deck to learn more: https://tinyurl.com/4zjchwzs

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

What You’ll Do:

• Own the full new business sales cycle, from prospecting and lead generation through close, with a focus on landing large, strategic enterprise brands
• Proactively hunt for and create new opportunities within target accounts, building pipeline through thoughtful outbound, relationship development, referrals, events, and other creative prospecting channels
• Develop and execute account strategies for priority prospects, identifying the right entry points, stakeholders, business priorities, and paths to enterprise adoption
• Build relationships with senior brand and creative marketing leaders, including CMOs, VPs of Marketing, Brand leaders, Creative leaders, and other executive marketing stakeholders
• Lead consultative sales conversations that connect Swayable’s platform to the priorities of modern marketing organizations, including creative effectiveness, brand strategy, messaging, campaign development, and marketing performance
• Navigate complex, multi-stakeholder buying processes, building executive champions and creating urgency around high-value strategic opportunities
• Create compelling, tailored presentations, proposals, and RFP responses that clearly articulate Swayable’s differentiated value and business impact
• Build and maintain a high-quality pipeline of strategic opportunities while consistently meeting or exceeding quarterly and annual new business targets
• Maintain rigorous pipeline management and forecasting discipline in CRM, with clear visibility into deal progress, risks, stakeholders, and next steps

Who You Are:

• 5+ years of experience in sales focused on marketing technology
• Demonstrated track record of hunting new business, delivering against quota, and excelling in a highly competitive market
• Exceptional communication, presentation and relationship building skills
• Excellent knowledge of marketing and research industry trends, technology platforms, and pricing models
• Ability to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategies
• Strong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent)
• Ability to work autonomously - stay organized and show/track progress weekly to management
• Startup experience a strong plus
• Existing and current relationships with key decision makers at all levels of influence within Fortune 500 brands and/or top marketing agencies in New York, LA, and/or Chicago
• Active in industry trade and networking events

Benefits

• 100% Medical, Dental & Vision Plans - no employee contribution required
• Generous PTO
• Equity options
• 401k plan
• Ongoing professional development investments
• Base salary range $150-180K, depending on experience.

Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.