Director of Data Strategy, Analytics & Enablement

BoF Careers; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Bloomingdale's seeks a Director, Data Enablement & Analytics - Digital & Marketing to lead data strategy, governance, analytics, and measurement across Digital and Marketing. You will ensure data foundations, reporting standards, and actionable insights to improve customer experiences and optimize marketing investments.

You will guide senior leaders, shape roadmaps, and build a high-performing analytics team.

Qualifications

• Bachelor's degree required; advanced degree in Analytics, Business, Marketing, Economics, Statistics, Data Science, or related field preferred.
• 8+ years of progressive experience in analytics, measurement, digital analytics, marketing analytics, or related disciplines.
• 3+ years of people leadership experience, including leading managers and developing high-performing teams.
• Demonstrated success leading analytics and measurement functions within a complex, cross-functional organization.
• Experience influencing senior leaders and driving data-informed business decisions.
• Retail, ecommerce, digital, or customer-focused industry experience preferred.

Responsibilities

• Define and lead the Digital and Marketing data, measurement, and analytics strategy, ensuring capabilities support enterprise objectives and customer growth priorities.
• Own the Digital and Marketing data foundation, including governance, KPI definitions, reporting standards, measurement methodologies, data quality, and platform enablement.
• Ensure the organization has the reporting, analytics, and decision-support capabilities necessary to evaluate performance and guide investments.
• Partner with Marketing, Digital, Loyalty, Technology, Finance, Data Science, and Macy's Inc. teams to advance measurement capabilities and data enablement priorities.
• Translate complex customer, digital, and marketing performance insights into strategic recommendations that influence decisions and resource allocation.
• Establish scalable operating models, prioritization processes, and team structures for analytics and enablement initiatives.
• Lead, develop, and coach a high-performing team of analytics leaders and contributors with a culture of accountability and innovation.
• Champion adoption of advanced analytics, AI-enabled capabilities, experimentation, and modern measurement practices.

Skills

Digital analytics

Marketing measurement

KPI definitions

Data governance

Reporting standards

Stakeholder management

Leadership

Education

Bachelor's degree

Advanced degree

Tools

BI platforms

Cloud data

Marketing tech

Job description

Bloomingdale's seeks a Director, Data Enablement & Analytics - Digital & Marketing to lead data strategy, governance, analytics, and measurement across Digital and Marketing. You will ensure data foundations, reporting standards, and actionable insights to improve customer experiences and optimize marketing investments.

You will guide senior leaders, shape roadmaps, and build a high-performing analytics team.