Director, Data Enablement & Analytics - Digital Marketing

Brobston Group; New York (NY); On-site; USD 164,000 - 273,000; Full time

Job summary

Bloomingdale's is seeking a Director, Data Enablement & Analytics - Digital & Marketing to drive strategy, governance, analytics, and measurement across Digital and Marketing teams. The role leads data foundations, KPI definitions, reporting standards, and data quality, collaborating with Marketing, Digital, Loyalty, Tech, Finance, Data Science, and Macy's to advance analytics maturity and enablement.

The ideal candidate blends strategic leadership with deep analytical expertise, capable of

Qualifications

• Bachelor's degree required; advanced degree in Analytics, Business, Marketing, Economics, Statistics, Data Science, or related field preferred.
• 8+ years of progressive experience in analytics, measurement, digital analytics, marketing analytics or related disciplines.
• 3+ years of people leadership experience, including leading managers and developing high-performing teams.
• Experience influencing senior leaders and driving data-informed business decisions.
• Retail, ecommerce, digital, or customer-focused industry experience preferred.

Responsibilities

• Define and lead the Digital and Marketing data, measurement, and analytics strategy, ensuring capabilities support enterprise objectives and customer growth priorities.
• Own the Digital and Marketing data foundation, including governance, KPI definitions, reporting standards, measurement methodologies, data quality, and platform enablement.
• Ensure the organization has the reporting, analytics, and decision-support capabilities necessary to evaluate performance and guide investments.
• Partner with Marketing, Digital, Loyalty, Technology, Finance, Data Science, and Macy's Inc. teams to advance measurement capabilities and data enablement.
• Translate complex customer, digital, and marketing performance insights into strategic recommendations influencing decisions and resource allocation.
• Establish scalable operating models, prioritization processes, and team structures for analytics delivery and enablement.
• Lead, develop, and coach a high-performing team of analytics leaders and contributors with accountability and innovation.
• Champion adoption of advanced analytics and AI-enabled capabilities to improve decision-making and business outcomes.

Skills

Leadership

Stakeholder management

Strategic thinking

Data-driven decision making

Communication

Problem solving

Coaching & development

Education

Bachelor's degree

Advanced degree in Analytics/Business/Marketing/Economics/Statistics/Data Science

Tools

BI platforms

Cloud data platforms

Job description

Bloomingdale's is seeking a Director, Data Enablement & Analytics - Digital & Marketing to drive strategy, governance, analytics, and measurement across Digital and Marketing teams. The role leads data foundations, KPI definitions, reporting standards, and data quality, collaborating with Marketing, Digital, Loyalty, Tech, Finance, Data Science, and Macy's to advance analytics maturity and enablement.

The ideal candidate blends strategic leadership with deep analytical expertise, capable of