Director of Data Comm

Crawford Electric Supply; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare plans

Dental & vision

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional development programs

Opportunity to become a shareholder

Disability coverage

Life insurance for dependents

Wellness program

Gym reimbursement

Job summary

Crawford Electric Supply is seeking a Director of Datacom to lead datacom solutions, build a regional go-to-market team, and secure manufacturer partnerships across eight states. The role blends strategic planning with hands-on execution, shaping inventory strategy and cross-functional collaboration with branches, sales, and purchasing to fuel growth.

The ideal candidate combines deep datacom distribution experience with a proven ability to recruit, negotiate, and scale a new business unit while

Qualifications

• 8+ years of experience in datacom, structured cabling, or related distribution.
• Proven track record building or scaling a business unit or sales team.
• Established relationships with datacom/low voltage manufacturers.
• Experience with contractors, integrators, and end users in datacom/low voltage.
• Strong negotiation skills with manufacturer and vendor partners.
• Proven ability to recruit and build sales teams across multiple markets.
• Willingness to travel across an 8-state territory.
• Bachelor’s degree in business, engineering, or related field preferred.

Responsibilities

• Build the go-to-market team for Crawford’s datacom solutions across major metro markets.
• Identify, pursue, and secure manufacturer authorizations and distribution agreements.
• Design and implement a datacom inventory profile aligned to regional demand and stocking goals.
• Partner with purchasing and branch ops to determine SKU strategy and distribution logistics.
• Develop a go-to-market strategy targeting datacom contractors, integrators, and end users.
• Collaborate with branch managers, outside sales, marketing on positioning and demand-gen.
• Report segment performance, pipeline, and strategic initiatives to executive leadership.

Skills

Datacom experience

Business building

Manufacturer relationships

Contractors & integrators

Negotiation

Team building

Travel willingness

Education

Bachelor’s degree in business or engineering

Job description

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position

Director of Data Comm

Location

Open

About Crawford

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by differences, and who is passionate about your future, it is time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

• Adapt: Effectively embrace new situations and people
• Dare: Appropriately challenge the status quo
• Learn: Learn from others, from mistakes, and self-improve

Responsibilities

Position Summary

The Director of Datacom Solutions is responsible for establishing Crawford Electric Supply as a leading regional distributor of datacom, structured cabling, and low‑voltage products. This role will build the go‑to‑market team, secure key manufacturer partnerships, develop the inventory and product strategy, and recruit talent across major metros within Crawford’s footprint. The ideal candidate is both a strategic builder and a hands‑on operator, comfortable creating a business unit from the ground up while working cross‑functionally with branch, sales, and purchasing leadership.

Team Building & Leadership

• Recruit, hire, and develop a team of datacom sales associates across major metro markets in Crawford’s 8-state territory
• Establish training programs, sales processes, and performance metrics specific to the datacom business
• Build a scalable organizational structure to support long‑term growth of the segment

Manufacturer Relationships

• Identify, pursue, and secure manufacturer authorizations and distribution agreements with leading datacom/low voltage manufacturers
• Negotiate program terms, rebates, and co‑op marketing support
• Serve as the primary relationship owner for key manufacturer partners, representing Crawford at manufacturer events and business reviews

Inventory & Product Strategy

• Design and implement a datacom inventory profile aligned to regional demand, stocking strategy, and working capital goals
• Partner with purchasing and branch operations to determine SKU strategy, min/max levels, and distribution logistics across the territory
• Continuously evaluate product mix against market trends and customer demand

Market & Customer Development

• Develop and execute a go‑to‑market strategy targeting datacom contractors, low‑voltage integrators, and end users
• Build relationships with key contractors, integrators, engineers, and end‑user accounts across the territory
• Identify growth markets within the 8‑state footprint and prioritize metro‑level expansion

Cross‑Functional Collaboration

• Partner with branch managers and outside sales teams to integrate datacom offerings into existing customer relationships
• Collaborate with marketing on positioning, collateral, and demand‑generation programs
• Report on segment performance, pipeline, and strategic initiatives to executive leadership

Qualifications & Preferred Skills

• 8+ years of experience in datacom, structured cabling, low voltage, or related electrical/technology distribution
• Proven track record building or scaling a business unit, sales team, or new product line
• Established relationships with datacom/low voltage manufacturers strongly preferred
• Experience working with contractors, integrators, and end users in the datacom/low voltage space
• Strong negotiation skills with manufacturer and vendor partners
• Demonstrated ability to recruit and build sales teams across multiple markets
• Willingness to travel extensively across an 8‑state territory
• Bachelor’s degree in business, engineering, or related field preferred; equivalent experience considered

Environment

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer‑paid short‑and‑long‑term disability
• Employer‑paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursementEmployee Assistance Program (EAP)

We’re proud to be a military‑friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email [e-mail].

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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