Director of CRM Market Engagement & Activation

Ascension; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of CRM Market Engagement & Activation to spearhead innovative digital campaigns. This role is pivotal in bridging market-specific goals with centralized CRM strategies, ensuring personalized messaging across various channels. The ideal candidate will leverage their expertise in Salesforce Marketing Cloud and healthcare marketing to enhance patient acquisition and retention. Join a forward-thinking organization committed to transforming healthcare and delivering a people-centered experience, where your contributions will significantly impact community health outcomes.

Benefits

Paid time off (PTO)

Health insurance options

Retirement benefits with employer match

Tuition reimbursement

Parental leave

Employee assistance programs (EAP)

Qualifications

• 5+ years of CRM experience with 2 years in leadership.
• Strong proficiency in Salesforce Marketing Cloud and digital campaign execution.

Responsibilities

• Lead CRM strategy and execution for digital campaigns.
• Collaborate across teams for cohesive campaign execution.

Skills

Salesforce Marketing Cloud

Digital Marketing

Healthcare Marketing

AI-driven Innovation

Performance Measurement

Education

Bachelor's degree in Marketing

Master's degree

Tools

Journey Builder

Email Studio

Automation Studio

Job description

We Are Hiring

• Department: Marketing Operations
• Schedule: Full time
• Location: Remote

What You Will Do

Ascension is seeking a Director of CRM Market Engagement & Activation to lead the strategy and execution of digital, direct-to-consumer (DTC) CRM campaigns that support ministry market priorities. This role will serve as the bridge between market-specific goals and centralized CRM strategies - ensuring messaging, content, and campaigns are aligned, effective, and personalized across digital and offline channels.

The ideal candidate brings deep expertise in Salesforce Marketing Cloud, strong healthcare marketing experience, and a passion for AI-enabled innovation, performance measurement, and consumer-first strategy. This role will support patient acquisition and retention while advancing scalable CRM activation across the system.

Key Responsibilities:

• Ministry Market CRM Engagement:Serve as the strategic CRM partner for ministry markets, translating local needs into coordinated, high-impact CRM campaigns that drive measurable outcomes across service lines and patient journeys.
• Digital-First, DTC Campaign Planning:Lead the development of consumer-facing CRM strategies across digital channels—including email, SMS, and direct mail—prioritizing awareness, lead generation, and appointment conversion based on market demand signals.
• Content & Messaging Alignment:Oversee alignment of campaign content and messaging to both brand standards and market-specific needs. Collaborate closely with creative and production teams to ensure market personalization, design consistency, and relevance.
• Physician Promotion & Local Initiatives:

Manage campaign strategy and activation support for physician marketing and community-based initiatives, including preventive and referral journey work.

• AI & Journey Innovation:Support the evolution of CRM capabilities, including AI-driven content relevance, behavior-based triggers, and next-gen personalization to scale patient engagement.
• Salesforce Marketing Cloud Leadership:Act as a power user and strategist within Salesforce Marketing Cloud, guiding end-to-end CRM campaign planning, journey development, and performance optimization. Strong proficiency is essential.
• Performance Tracking & Marketing Science Partnership:Collaborate with the Ascension Marketing Science team to measure campaign performance and ROI across markets. Lead optimization efforts, test-and-learn strategies, and accountability to KPIs (conversion, engagement, growth).

• Cross-Functional CRM Coordination:Collaborate closely with teams across lifecycle marketing, CRM operations, Direct Mail, and other internal groups to ensure cohesive and timely execution of campaigns across all CRM channels.

What You Will Need

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s or advanced degree preferred.
• Experience:
• Bachelor’s degree in Marketing, Business, Communications, or related field required; advanced degree preferred.
• 6–8+ years of CRM and digital marketing experience with a strong focus on DTC or healthcare consumer engagement.
• Prior experience working with regional or market-based marketing teams.
• Proven success in executing physician-focused and preventive health campaigns.
• Strong track record in digital campaign performance and measurement.
• Technical & Strategic Skills:
• High proficiency in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Audience segmentation, etc.)
• Experience leading digital CRM strategy and execution across email, SMS, and direct mail channels.
• Knowledge of consumer research, segmentation, and targeting best practices.
• Familiarity with AI and data-driven personalization tools and frameworks.
• Excellent collaboration, leadership, and communication skills.Strong analytical skills and ability to translate data into actionable strategy.

#GMDx #LI-Remote

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.E-Verify

Benefits

Paid time off (PTO) Various health insurance options & wellness plans Retirement benefits including employer match plans Long-term & short-term disability Employee assistance programs (EAP) Parental leave & adoption assistance Tuition reimbursement Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer.