Director of Corporate Partnerships & Sponsorships

Dpacnc; Durham (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

A premier entertainment venue in Durham is seeking a Director of Corporate Partnerships & Sponsorships. This role focuses on generating revenue through sponsorships while maintaining strong relationships with existing clients. The ideal candidate will have proven sales experience, strong negotiation skills, and a passion for the live entertainment industry. Responsibilities include creating marketing programs and fulfilling sponsorship agreements. Flexibility to work nights and weekends is required.

Qualifications

• Proven track record in sponsorship revenue generation.
• Strong ability to build and maintain client relationships.
• Experience in creating and selling marketing solutions.
• Strong negotiating skills and ability to renew existing client base.

Responsibilities

• Generate leads and call on prospects for sponsorships.
• Create and sell event marketing programs.
• Manage and fulfill corporate partnership agreements.
• Build relationships with decision makers at client marketing companies and agencies.
• Negotiate pricing and close new business and renewals.

Skills

Sales experience

Negotiation skills

Relationship management

Customer engagement

Business acumen

Job description

Director of Corporate Partnerships & Sponsorships

Durham, United States | Posted on 12/17/2025

The Director of Corporate Partnerships & Sponsorships is responsible forprospecting, making sales calls and fulfilling sponsorship packages for DPACand its facilities and events. Primary responsibility is for sponsorship revenue generation and meetingsponsorship sales budgets.

Inventory for sale will include Broadway series naming rights,on-site signage and displays, print-radio-TV & digital marketing assets,contest promotions, and ticket and hospitality programs. This position willalso be tasked with managing and renewing the existing client base whilemaintaining high levels of client service.

A qualified Director, inaddition to demonstrating a track record of success, must possess strongnegotiating skills, have a passion for the growth of existing key accounts andlove new business development. An understanding of the competitive sponsorshiplandscape and the desire to creatively gain market share is essential.

Core Responsibilities:

• Create,package and sell solution-based event marketing programs for DPAC’s facilities,events, media, promotional and digital assets
  
• Meet orexceed revenue and key account goals
  
• Building,refining, updating and maintaining a pipeline of prospects
  
• Focus ondeveloping and maintaining strong relationships with important decision makersat client marketing companies and their respective advertising agencies in avariety of business categories
  
• Understandingthe marketing objectives of clients and their agencies, and determining howDPAC can help them achieve their goals
  
• Craftsales presentations that creatively and distinctly differentiate andcommunicate unique assets to targeted prospects
  
• Educate / position DPACassets and marketing capabilities to the sponsor/ advertiser marketplace;demonstrate the branding values of live event tie ins with our properties tocreate unique marketing value with DPAC's assets
  

Duties, Responsibilities and Requirements

Prospecting:

• Responsiblefor prospecting, generating leads, making appointments, and cultivatingrelationships that lead to new sponsorships and corporate partnerships
  
• Exploreand grow prospect list utilizing creative ideas for lead generation
  
• Attendnetworking events to develop and maintain professional relationships
  
• Monitormarketplace, including local and national sports and entertainmentproperties
  
• Liaisonwith other departments at DPAC to maximize cross-selling opportunities andshare new ideas
  
• Identifynew revenue opportunities by fully activating the marketplace, targetingnew business lines, and creating additional sellable inventory
  
• Attendvarious community and charitable functions as a representative of DPAC
  
• Manageweekly sales activity including assigned minimum quota of face-to-faceappointments and networking functions
  
• Leverageexisting networks, President’s Club members, DPAC vendors, communityservice groups, current clients, and other lead generators
  
• Developa robust sales pipeline with probability of closing to ensure the volumenecessary to attain revenue goals
  
• Establish, maintain and growrelationships with marketing and ad agencies
  
• Responsible for the design ofsales proposals and presentations for potential corporate partners,including the creation of new ideas & opportunities that drive revenuefor DPAC
  
• Determine package pricing based onguidelines from management
  
• Solicit new cash partnerships with compelling andcompetitive proposals and in-person presentations
  
• Understandcustomer needs, present competitive solutions, negotiate, and close newbusiness and renewals that successfully drive revenue
  
• Employsales protocol that encompasses multi-year, multi-event, and early renewalstrategies to maximize sales
  
• Sellfull portfolio of DPAC corporate sponsorship products including: Broadwayseries naming rights, on-site signageand displays, print-radio-TV & digital marketing assets, contestpromotions, and ticket and hospitality programs.
  
• Workwith DPAC’s Marketing department on opportunities to cross sell corporatepartnerships with media partners
  
• May negotiate fees or services withclients with management approval
  
• R esponsiblefor overseeing, coordinating and executing corporate partnershipfulfillment.
• Responsiblefor creating season recap summaries for corporate partners; servicing allcorporate sponsorships through various means including direct contact,newsletters, corporate partner gatherings, etc.
  
• Attendsponsored events and promotions including occasional nights, weekends andholidays
  
• Educateclients throughout the year on how to fully leverage their participationto maximize ROI/ROO
  
• Workcollaboratively with Event Services, Marketing and Ticketing departmentsto ensure fulfillment
  
• UtilizeCRM tools to issue invoices, track, measure, and analyze sales activity
  
• Conductsurveys, executive focus groups, and sponsor summits to enhance theexperience of DPAC’s clients
  
• Willwork to create new client initiatives to better serve corporate partner
  
• Oversee sponsor projects from start tofinish and ensure client satisfaction recognizingimportance of high renewal rate each season
  

Additional Knowledge, Skills, and Abilities that will beImportant to your Success:

• CustomerEngagement :Proposes products, services or process changes that anticipate thecustomer’s needs or requests; Conducts joint problem-solving withcustomers; Develops unique value propositions, based on understanding ofwhat the customer needs; Demonstrates persistence in the search for newcustomers for DPAC’s products or services
  
• BusinessAcumen :Quickly understands which business opportunities are worth pursuing;Solves problems and presents positions in a compelling manner
  
• ActionOrientation :Goes the extra mile to make sure results are better than expected;Operates at a rapid pace; manages multiple assignments and projects at thesame time
  
• Communication: Is poised and effective when presenting to groups
  
• Commensurate with experience

Please Note:

• Position requires ability to work variousnights and weekends
• Position requires strong knowledge and enthusiasm for live entertainment
  

Requirements

• A resume outlining your experience andqualifications is required.Pleaseinclude contact information for at least three professional references.
  
• A cover letter detailing your salaryrequirements and why you’re a great fit for this position is alsorequired.