Director of Content Strategy & Marketing

High Point Land Company; Waverly (IA); On-site; USD 70,000 - 100,000; Full time

Job summary

A growing real estate brokerage located in Waverly, Iowa, is seeking a Director of Content Strategy & Marketing to develop and execute a content vision. This in-house leadership position requires expertise in long-form storytelling, the ability to translate this into short-form content, and a passion for understanding customer behavior. The successful candidate will oversee a team to create engaging content across platforms, driving growth and brand trust. Interested applicants should submit their resume and relevant content work via email.

Qualifications

• Proven experience leading long-form content strategy.
• Strong background in turning long-form into high-performing short-form content.
• Experience in storyboarding, scripting, and content planning.

Responsibilities

• Build and lead YouTube and podcast content strategy.
• Develop story arcs, episode themes, and content roadmaps.
• Track engagement, audience growth, and lead influence.

Skills

Long-form content strategy

Audience psychology

Brand positioning

Short-form content creation

Creative team leadership

Data optimization

Job description

Director of Content Strategy & Marketing

High Point Land Company | Waverly, Iowa (In-House) | Full-Time

High Point Land Company is a fast-growing land real estate brokerage and investment company operating across the Midwest. We specialize in high-value land transactions, auctions, and farm management and are building a brand that leads our industry.

We are hiring a Director of Content Strategy & Marketing to own our long-form content vision, build a scalable content engine, and turn storytelling into predictable brand growth and lead generation.

This role is built around long-form strategy first.

You will lead YouTube, podcasting, and narrative-driven content, and architect how that long-form content turns into high-impact short-form across platforms.

This is an in-house leadership position.

You will work directly with ownership, our creative team, and the business to deeply understand who we are, who we serve, and how to tell our story at a high level.

Why This Role Is Different

We are not looking for someone to post content.

We are looking for a strategist who:

• Understands long-form storytelling at a high level
• Knows how to turn long-form into dozens of short-form assets
• Is obsessed with audience psychology and brand positioning
• Wants to deeply learn our business, clients, and market

If you love studying brands, people, and storytelling as much as creating content, you will thrive here.

What You’ll Own

• Build and lead our YouTube and podcast content strategy
• Develop story arcs, episode themes, and content roadmaps
• Turn business insight into compelling narrative content

Short-Form Content Engine

• Architect how long-form content becomes high-performing short-form across platforms
• Oversee storyboarding, clip strategy, hooks, and messaging
• Ensure content is intentional, not random

Brand & Audience Mastery

• Deeply study our business, clients, and land industry
• Understand pain points, motivations, and behavioral psychology
• Shape content that builds trust, authority, and connection
• Lead our video editors, content creators, and marketing team
• Turn strategy into organized, consistent output
• Maintain quality, brand standards, and performance expectations

Performance & Growth

• Track engagement, audience growth, lead influence, and brand momentum
• Continuously optimize content strategy based on data

This Role Is For Someone Who:

• Lives and breathes long-form content strategy
• Understands how stories convert into attention and trust
• Is naturally curious about people, brands, and behavior
• Loves learning a business inside and out
• Can lead a creative team with clear direction and standards
• Proven experience leading YouTube, podcast, or long-form content strategy
• Strong background in short-form content derived from long-form
• Experience storyboarding, scripting, and content planning
• Experience leading creative teams

Marketing leadership experience is a plus.

Storytelling and content strategy mastery is required.

Important

If you do not have experience with long-form content strategy and turning long-form into short-form storytelling, this position is not a fit.

How to Apply

Email your resume and your most relevant long-form and short-form content work (YouTube channels, podcasts, clips, case studies, or portfolios) to:

[e-mail]

Applications without relevant content examples will not be considered.