Director of AI-Driven Marketing & Growth (Remote)

Alpha School; San Antonio (TX); Remote; USD 181,000 - 226,000; Full time

Job summary

Stealth Educational Startup seeks a Director of Digital Marketing to lead nine SGOs with AI-first strategies, combining donor outreach, content creation, and data-driven optimization.

You will own budgets, channel mix, and messaging across all SGOs, while building AI workflows for ED-authored content and securing media bookings. Remote US role with executive collaboration and compliance oversight.

Qualifications

• Based in the United States and available for a remote role, 40 hours per week.
• Experience owning marketing plans and channel budgets with audience targeting and measurement.
• Hands-on use of generative AI in live marketing production with identifiable inputs and reviews.
• Ownership of brand positioning across multiple organizations or campaigns.
• Experience in paid acquisition and opt-in email/SMS lifecycle marketing with performance measurement.

Responsibilities

• Set each SGO's marketing strategy, plan, and channel budgets with its ED, owning brand and messaging across all nine.
• Build, run, and verify generative AI workflows for ED-authored content, partner pitch materials, and campaign kits; secure EDs' podcast and press bookings.
• Run SEO and GEO across nine websites with expert reviewers.
• Operate paid media, events and opt-in CRM, email marketing and SMS campaigns with marketing automation and conversion tracking.
• Own marketing technology and vendors; oversee partnership operations and reviewers; use fundraising results to improve the operation.

Skills

Generative AI

CRM / Analytics

Paid media management

Tools

SEO/GEO

Marketing automation

Content production

Job description

Stealth Educational Startup seeks a Director of Digital Marketing to lead nine SGOs with AI-first strategies, combining donor outreach, content creation, and data-driven optimization.

You will own budgets, channel mix, and messaging across all SGOs, while building AI workflows for ED-authored content and securing media bookings. Remote US role with executive collaboration and compliance oversight.