Director, Content Production

athenahealth; Massachusetts; On-site; USD 137,000 - 233,000; Full time

Benefits offered by this job

Commuter support

Tuition assistance

Employee resource groups

Collaborative workspaces

Dogs allowed

Job summary

athenahealth seeks a Director, Content Hub & Studio to lead the centralized Content Studio, elevating craft and execution while scaling production systems and governance. You will oversee quality, coaching, and workflows across web, email, social, campaigns, and events, partnering with Brand, Editorial, Product Marketing, and Legal.

The role requires a sharp eye for copy, strong collaboration across functions, and hands-on editing to raise creative output while maintaining compliance and speed

Qualifications

• Bachelor's degree in Marketing, Communications, Design, English, Journalism, or related field.
• MBA or advanced degree preferred.
• 10+ years in content production, creative operations, editorial, or content management with editing experience.
• 3+ years leading multidisciplinary creative or content teams in enterprise marketing.

Responsibilities

• Serve as the quality gatekeeper for the Content Studio, editing work before Brand/Editorial approval.
• Push the team's execution to a higher standard and provide feedback until quality is met.
• Set and maintain creative standards for tone, craft, and polish across content.
• Provide hands-on editing and actionable feedback on copy and design.
• Coach and develop editing skills and creative judgment in the team.
• Identify recurring quality gaps and address them via training and workflow changes.
• Define and operationalize the enterprise Content Hub strategy and production frameworks.

Skills

Editing

Cross-functional collaboration

Editorial judgment

Executive communication

Content strategy

Education

Bachelor's degree in Marketing/Communications/Design/English/Journalism

MBA or advanced degree preferred

Tools

DAM

CMS

Adobe Experience Manager

Adobe Creative Cloud

Marketing automation platforms

Job description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary

The Director, Content Hub & Studio is an enterprise marketing leadership role responsible for the creative quality and operational scaling of athenahealth's centralized Content Studio. This leader sets the bar for craft and execution across the studio, reviewing, editing, and elevating work before it goes out the door, while also building the production model, governance, and systems that let the team deliver that quality at scale.

Reporting to the Executive Director, Creative & Content, this role partners closely with Brand, Editorial & Content Strategy, Product Marketing, Demand Generation, Customer Marketing, Digital Marketing, Marketing Operations, Sales Enablement, Corporate Communications, Legal, Privacy, IT, Procurement, and external agency partners to raise the level of work coming out of the studio while improving speed to market, content reuse, and operational efficiency.

This position requires both a sharp creative eye and the operational rigor to scale it: someone who can sit in a review, push a piece of work from good to great, and also build the systems that make that standard repeatable. The ideal candidate brings deep expertise in content creation for B2B SaaS, healthcare technology, enterprise software, or similarly complex marketing organizations, with a track record of raising creative quality across a team's output.

Editorial strategy, messaging, and content planning are owned by the Editorial & Content Strategy function. This role owns the execution: the craft, review, and delivery quality that turns strategy into finished work, plus the production systems that support it.

Essential Job Responsibilities

• Serve as the quality gatekeeper for the Content Studio, reviewing and editing work before it moves forward to Brand, Editorial, or other stakeholders for final approval.
• Push the team's execution to a consistently higher standard: catch weak work, sharpen rough drafts, and send work back until it meets the bar.
• Set and maintain creative standards for tone, craft, and polish across all content produced by the studio, in alignment with brand guidelines.
• Provide hands on editing and constructive feedback on copy, design, and other deliverables, modeling the level of quality expected from the team.
• Coach and develop the creative judgment of content creators and freelancers, building their editing and craft skills over time, not just their throughput.
• Identify recurring quality gaps across the studio and address them through training, tighter feedback loops, or changes to workflow.
• Define and operationalize the enterprise Content Hub strategy, establishing scalable frameworks for content production, reuse, modular assembly, and omnichannel distribution.
• Lead the evolution of the content supply chain with a focus on speed, quality, modularity, and AI enabled production.
• Oversee production workflows across web, email, social, paid media, campaigns, customer marketing, product marketing, sales enablement, and events.
• Establish intake models, prioritization frameworks, resource planning, and capacity management for the studio.
• Establish review and approval workflows in partnership with Brand, Editorial & Content Strategy, Legal, and Privacy that balance creative quality, speed, and compliance.
• Own administration of enterprise content libraries, including taxonomy, metadata standards, and content lifecycle management.
• Ensure content libraries support tagging, version control, archiving, and retirement, in partnership with Marketing Operations and IT.

Additional Job Responsibilities

• Manage relationships with external agencies and production partners, holding them to the same creative bar as internal work.
• Set and enforce delivery quality, timelines, and budget standards for agency produced work.
• Partner with Procurement and Finance to optimize agency strategy and spend.
• Define Content Hub KPIs and scorecards that measure creative quality alongside speed to market, production cycle times, and operational efficiency.
• Establish reporting that communicates both quality trends and operational performance to Marketing leadership.
• Lead, coach, and develop a high performing Content Hub organization, with a strong emphasis on raising the team's creative and editorial skill over time.
• Foster a culture where craft and quality are treated as non-negotiable, alongside speed and efficiency.
• Champion organizational change and adoption across a complex, matrixed marketing organization.

Expected Education & Experience

• Bachelor's degree in Marketing, Communications, Design, English, Journalism, or a related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive experience in content production, creative operations, editorial, or content management, with direct experience reviewing and editing creative or written work.
• At least 3 years leading multidisciplinary creative or content teams in enterprise scale marketing organizations.
• Proven track record of raising the quality bar for a team's creative output, through editing, coaching, or direct creative leadership, not just managing operations.
• Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations preferred.
• Sharp eye for copy and content craft, with the ability to give specific, actionable feedback that improves the work.
• Strong understanding of brand voice, tone, and visual standards, and the judgment to know when work meets the bar and when it doesn't.
• Comfortable pushing back on work, including from senior stakeholders or agencies, when quality falls short.
• Hands on experience with DAM, CMS, Adobe Experience Manager or similar platforms, Adobe Creative Cloud workflows, and marketing automation platforms.
• Understanding of AI enabled content operations, modular content strategies, and content reuse.
• Experience managing operating budgets for content production and agency partners with measurable ROI.
• Strong cross functional collaboration skills, including partnering with Brand, Editorial, Product Marketing, Legal, Privacy, IT, and executive leadership.
• Excellent executive communication and organizational change leadership.

Expected Compensation

$137,000 - $233,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About Athenahealth

Our vision:

In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture:

Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment:

Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What We Can Do For You

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity