Director of Communications & Earned Media

Greater Birmingham Convention & Visitors Bureau; Birmingham (AL); On-site; USD 110,000 - 150,000; Full time

Job summary

The Greater Birmingham Convention & Visitors Bureau seeks an experienced Director of Communications to shape and execute a bold communications strategy for Birmingham and Jefferson County. You will lead earned media, tell our story across local, national, and international outlets, and protect our brand reputation.

You will collaborate across departments to ensure consistent messaging, guide crisis communications, and oversee executive communications, reporting, and metrics that tie to

Qualifications

• 10+ years of experience in communications, PR, or media relations.
• Bachelor's degree in communications, public relations, journalism, marketing, or related field (master's preferred).
• Experience in travel/tourism, hospitality, or destination marketing strongly preferred.
• Working knowledge of the Greater Birmingham Region preferred.
• Demonstrated success in developing and executing communications strategies that generate measurable results.

Responsibilities

• Create and execute a cohesive long-term public relations strategy aimed at generating earned media for the Greater Birmingham Region and strengthening visibility as a premier visitor destination.
• Develop and execute a communications plan aligned with organizational goals, covering traditional and emerging media tactics.
• Build rapport with reporters locally and regionally to tell the GBCVB story and establish the organization as a data and travel insights authority.
• Build and maintain relationships with regional, national, international, and industry media.
• Manage media inquiries and coordinate media interviews.
• Oversee press releases, media advisories, and media resources.
• Manage crisis communications plan and provide timely messaging.
• Oversee staff who execute press outreach, media events, and related activities.

Skills

Media relations

PR strategy

Crisis communications

Executive communications

Collaboration

Education

Bachelor's degree in communications, public relations, journalism, marketing, or related field

Job description

The Greater Birmingham Convention & Visitors Bureau seeks an experienced Director of Communications to shape and execute a bold communications strategy for Birmingham and Jefferson County. You will lead earned media, tell our story across local, national, and international outlets, and protect our brand reputation.

You will collaborate across departments to ensure consistent messaging, guide crisis communications, and oversee executive communications, reporting, and metrics that tie to