Director of Business Development

Kingsburg Center; Kingsburg (CA); On-site; USD 72,000 - 82,000; Full time

Benefits offered by this job

UKG Wallet

Competitive Wages

Great Benefits

Growth Opportunities

Continuing Education & Training

Job summary

Kingsburg Center in California is seeking a Director of Business Development to lead marketing and public relations initiatives, promote the facility, and grow the resident census.

You will develop and implement comprehensive marketing programs, build relationships with physicians, discharge planners and community partners, conduct tours and pre-admission interviews, and deliver compelling presentations to drive growth.

Qualifications

• Proven ability to develop and implement marketing plans within a healthcare setting.
• Strong knowledge of advertising, public relations, and community outreach.
• Excellent communication and presentation skills for diverse audiences.
• Ability to identify and cultivate key partnerships with physicians and community leaders.
• Understanding of healthcare reimbursement programs and facility operations.

Responsibilities

• Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Skills

Communication skills

Mass media

Advertising

Community relations

Public speaking

Sales calls

Education

Bachelor's degree in marketing/communications

Job description

Are You Ready to Take the Next Step in Your Career? We are now hiring a Director of Business Development to be the newest member of our outstanding team! Salary Range: − $72k-$82k per year (depending on experience)

We pride ourselves on cultivating a family culture that thrives on person-centered care. Our positive, team-oriented culture focuses on a shared vision of trust, communication, and collaboration. Our mission is to provide compassionate, quality care that centers around the unique needs of our residents and their families. We believe in teamwork, respect, appreciation, and integrity in everything we do.

What Makes Us Special?

• UKG Wallet: Access earned wages before payday.
• Competitive Wages: We offer a great salary package.
• Great Benefits: Medical, dental, and vision coverage.
• Growth Opportunities: We support your professional development.
• Continuing Education & Training: Stay current with industry standards.

Are you ready to lead marketing and public relations initiatives that promote our facility and help grow our community?

As The Director Of Business Development, You Will

• Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Must Have

• Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
• Ability to make direct sales calls and deliver public presentations effectively.
• Ability to establish, implement, and maintain a strong marketing and public relations program.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.

Nice To Have

• 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
• Bachelor's degree in marketing, communications, or related field from an accredited college.
• Experience in nursing or clinical work is a plus.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, veteran or disability status, or any other characteristic protected by law.

Pay Transparency

Compensation for roles varies depending on factors such as location, role, skill set, and level of experience. As required by state or local law, we provide a reasonable pay scale, including the hourly or salary range we reasonably expect to pay for this role.