Director of Business Development

Anchor Health; Elk Grove (CA); On-site; USD 65,000 - 75,000; Full time

Job summary

Anchor Health LLC is seeking a Marketing/Community Education Liaison in California to drive patient admissions through marketing and education activities with hospitals, SNFs, physicians, and other community resources. The role emphasizes building strong referral networks, presenting to groups, and promoting the Hospice philosophy within the medical community.

The ideal candidate will have a Bachelor's degree, proven marketing experience in healthcare, excellent communication skills, and the

Qualifications

• Bachelor's Degree in a related field is required.
• Experience in marketing, preferably hospice or healthcare.
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads and manage territory with limited supervision.
• Team-oriented and able to meet monthly goals and promote Hospice philosophy.

Responsibilities

• Generate business by building and maintaining relationships with referral sources (physicians, hospitals, SNFs, etc.).
• Prepare and conduct presentations and in-service sessions for referral sources.
• Participate in community programs to promote Anchor Health services and Hospice philosophy.
• Support privacy, dignity, and well-being of patients.
• Foster positive public relations with patients, families, and healthcare providers.

Skills

Marketing

Community outreach

Communication

Territory management

Team collaboration

Education

Bachelor's degree in related field

Job description

Anchor Health LLC

Job Title/Position: Marketing/Community Education Liaison

Reports To Executive Director/Administrator/VP of Business Development

The Marketing/Community Education Liaison will be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources. Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Prepare and conduct calls and In-service presentations to potential referral sources.
• Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.
• Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
• Promote positive public relations with patients, family members, and healthcare providers.
• Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

• Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry