Director of Brand Content

Compunnel Inc.; El Segundo (CA); On-site; USD 133,000 - 247,000; Full time

Job summary

A leading company in luxury beauty is seeking a Director of Brand Content to oversee content strategy and execution tailored to the U.S. market. The ideal candidate should possess a deep understanding of brand management and content production across B2B and B2C channels, demonstrating expertise especially in the beauty industry. Responsibilities include developing content strategies, team management and collaboration with global marketing partners to ensure content effectiveness. The position offers an exciting opportunity to drive innovation and leverage generative AI tools.

Qualifications

• 8–10+ years of experience in content production and brand management.
• Strong understanding of luxury brand positioning and digital content trends.
• Familiarity with skincare/scientific terminology is a plus.

Responsibilities

• Develop and execute a robust content strategy tailored to the U.S. market.
• Oversee production and management across diverse content formats.
• Track and analyze key performance indicators for content effectiveness.

Skills

Content Production

Brand Management

Team Management

Innovation

Marketing Strategy

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Tools

Adobe Premiere

Final Cut Pro

Adobe Creative Suite

Job description

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Job Title: Director of Brand Content

Job Summary:

The Director of Brand Content will lead the development and execution of a comprehensive U.S. content strategy, ensuring consistent brand messaging and integration across all B2B and B2C channels. This strategic and creative leadership role requires collaboration with global marketing teams to adapt and localize content for the U.S. market, while also producing original content tailored to domestic marketing needs and go-to-market plans. The ideal candidate has deep expertise in the luxury beauty or skincare industry, excels in content production and team management, and is passionate about leveraging emerging technologies, including generative AI, to drive innovation and performance.

Key Responsibilities:

• Develop and execute a robust content strategy tailored to the U.S. market that aligns with global brand direction and meets business objectives.
• Collaborate with global marketing partners to adapt existing content and create original materials for U.S.-specific campaigns and initiatives.

Content Creation & Management:

• Oversee the production and management of a wide range of content formats including video, photography, social media, website copy, educational assets, sales collateral, and influencer-generated content.
• Ensure content is tailored for various U.S. consumer and professional touchpoints.

Brand Storytelling & Messaging:

• Adapt global narratives and messaging to resonate with U.S. audiences while maintaining alignment with the overarching brand voice.
• Ensure messaging consistency across all U.S. channels and platforms.

Cross-Functional Collaboration:

• Partner with U.S.-based senior leadership, marketing, and cross-functional teams to align content strategy with broader business plans.
• Maintain a content calendar and ensure integrated, strategic execution across functions.

Go-to-Market Content Activation:

• Lead content initiatives for product launches and major marketing campaigns in the U.S.
• Collaborate with departments such as influencer marketing, e-commerce, and global counterparts to optimize content activation and performance.
• Coordinate closely with global marketing to ensure strategic alignment and efficient adaptation of global content.
• Share best practices and leverage global resources while customizing them for the U.S. market.
• Lead, mentor, and grow the U.S. content team to deliver high-quality work in a collaborative, results-oriented environment.
• Provide coaching, support, and development opportunities.
• Manage the content production budget for the U.S. market, ensuring effective use of resources and maximizing ROI.
• Oversee vendor relationships and manage external creative partners to support content needs.

Innovation & Industry Best Practices:

• Stay up-to-date on the latest trends, editing techniques, and content technologies relevant to the U.S. market.
• Drive innovation through the use of generative AI tools and digital efficiencies in content creation.

Performance Analysis:

• Track and analyze key performance indicators to evaluate content effectiveness in the U.S. market.
• Use insights to inform strategy adjustments and improve campaign outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 8–10+ years of experience in content production, brand management, and/or social media/influencer strategy—preferably in the beauty, skincare, or luxury goods industries.
• Demonstrated success in creating content strategies for both B2B and B2C audiences.
• Strong understanding of luxury brand positioning, digital content trends, and consumer engagement strategies.
• Familiarity with skincare/scientific terminology is a plus.
• Proficiency with content creation and editing tools (e.g., Adobe Premiere, Final Cut Pro, Adobe Creative Suite).

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Industries

  Retail Health and Personal Care Products and Personal Care Product Manufacturing

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